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NEWS RELEASE — FOR IMMEDIATE RELEASE


Steyr Arms Signs Covey Sales & Marketing
As Its Sales Group

TRUSSVILLE, Ala. (July 25, 2012) — Steyr Arms announced today that Kansas-based Covey Sales & Marketing, an independent manufacturer’s representative agency, has been signed as its new sales representative team for all three of the European manufacturers for which it is an exclusive importer: Steyr, Merkel and Anschutz Sporting Rifles. Steyr Arms will be represented by Covey Sales & Marketing in the Midwestern U.S.
 
Covey Sales & Marketing is a group of independent manufacturer’s representatives dedicated to providing sales and marketing services for premium bands in the shooting hunting and outdoor industry. They provide a full range of services in a 12-state territory encompassing Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North and South Dakota, Ohio and Wisconsin.

“The experience and contacts that the sales reps at Covey Sales & Marketing have are overwhelming,” said Scott O’Brien, CEO of Steyr Arms. “The Covey team is very strong and aggressive in their sales program, and we look forward to continued growth at Steyr Arms as we bring new and innovative products to the market.”

For more information about Covey Sales & Marketing, please visit www.coveysales.com.

Established in 1864 in Steyr, Austria, Steyr Arms is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary SBS actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms is also the U.S. importer for Merkel firearms and Anschutz precision rimfire sporting rifles. For more information, contact Steyr Arms at 7661 Commerce Lane, Trussville, AL 35173; call (205) 655-8299; or visit www.steyrarms.com.

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