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NEWS RELEASE — FOR IMMEDIATE RELEASE


Steyr Arms to Hold a Three-Day Factory-Direct Summer Sale


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BESSEMER, Ala. (July 22, 2015) — Steyr Arms, the U.S. subsidiary of one of the world’s oldest and most prestigious firearms manufacturers, will hold a three-day factory-direct summer sale of Steyr and Merkel firearms at its Bessemer, Ala. headquarters. The company, located at 2530 Morgan Road in Bessemer, will open the doors to its spacious 3,000-sq./ft. showroom to the public from 9 a.m. until 4 p.m. on Thursday, July 23rd  through Saturday, July 25th to hunters and firearm enthusiasts. Sales and visits to the showroom are usually by appointment only.

The Steyr Arms factory-direct sale provides an opportunity for consumers to visit the U.S. headquarters facility, learn more about the unique products the company offers, handle everything from hand-crafted and highly embellished double rifles costing in excess of $35,000 to the popular Steyr AUG/A3 M1 bullpup to the award-winning RX Helix rifle, which is the fastest bolt action firearm available on the market today. And shoppers can take advantage of some really great savings.

“Last year’s summer sale was such a great success, we decided to do it again this year and add another day,” said Scott O’Brien, president. “By opening our showroom and retail sales to the consumer, we are able to not only answer questions and provide detailed demonstrations of products, but also offer the largest inventory or Steyr and Merkel products in one place.”
 
Highlighting this summer sale will be special sales pricing on Steyr pistols and Steyr’s famous Pro Hunter, closeout pricing on a select number of discontinued and late model guns, up to $6,000 off factory demo guns and writer samples as well as other great deals on Merkel and Steyr rifle-and-optics packages and firearms.

The participating local dealers in the Steyr Annual Factory-Direct Summer Sale are Simmons Outdoors, Birmingham Pistol Wholesale, Nichols Outfitters, Scott’s Jewelry and Pawn in Alabaster and Roebuck, Vann’s Sporting Goods and Second Season in Tuscaloosa.

The Steyr Arms U.S. headquarters is easily accessible—just off I-459 at Exit 6 for Morgan Road—and sits next to CVS distribution center. Please call 205-417-8644 for more information.

This is a great opportunity for hunters, shooters and firearm enthusiasts to view and purchase some of the world’s finest firearms at incredible prices within a breath-taking showroom of Steyr and Merkel products that’s unparalleled anywhere in the world. This is one sale that you don’t want to miss.

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