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Todd Seyfert Named CEO of FeraDyne Outdoors

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SUPERIOR, Wis., March 1, 2016 — FeraDyne Outdoors, LLC, announced today that it has named Todd Seyfert as its chief executive officer. Seyfert brings more than 20 years of experience in the outdoor and hunting industries to his new position at FeraDyne. The appointment is effective immediately.

Most recently, Seyfert served as the senior vice president of global sales at Vista™ Outdoor, a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. Seyfert has an extensive background in general management, sales, marketing, and product development. He has also served as the president of Magnum Research, the V.P./general manager of Bushnell Outdoor Products and vice president of sales and marketing at Michaels of Oregon.

"We are excited to have Todd join our FeraDyne family,” said Feradyne Chairman Peter Shea. “He has a proven track record and brings a wealth of outdoor products expertise to the team.”

"FeraDyne is a tremendous company with the leading brands in the bowhunting and archery segments,” said Seyfert. “I look forward to joining a great team and helping to drive continued growth, innovation and improvements in the business, including adding additional brands to the broad portfolio of companies.”

About FeraDyne Outdoors
FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, Block® targets, Black Hole™ targets, Glen Del® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, Sure-Loc® archery products, S4Gear™, Shooter™ 3D targets, Tru-Fire® release aids and X-Press® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 101 Main St, Superior, WI 54880. For more information please visit or call 866-387-9307.

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