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FeraDyne Names New Canadian Rep Group

SUPERIOR, Wis., (Oct. 17, 2016) — FeraDyne Outdoors, LLC, announced today that Coonhound Sales & Marketing, an independent manufacturer’s representative agency with a proven track record for success, will handle sales for the company’s 14 brands throughout Canada.

Headquartered in Walton, Ontario, Coonhound Sales & Marketing is led by the successful and devoted team of Jason Beurermann, Helene Beurermann, Mike Larochelle and Les Kobayashi. Coonhound Sales & Marketing will provide FeraDyne with focused, mission-specific selling through in-person calls, constant communication, conducting product-knowledge sessions and attending all major outdoor/hunting industry trade shows. The company has a growing team of very knowledgeable and passionate sales associates, who will be responsible for serving the existing FeraDyne accounts as well as developing new business throughout all of the Canadian provinces.

“Coonhound Sales & Marketing has an established reputation as a knowledgeable, effective sales team with deep industry experience and relationships that are soundly focused on manufacturer and dealer success,” said Chris James, vice president of sales, national accounts. “Coonhound is a natural fit with the FeraDyne team and its 14 category-leading brands. This new partnership will continue to build our existing support across Canada and expand our sales representation there.”

About FeraDyne Outdoors
FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Apple Archery®, BLOCK® targets, Black Hole™ targets, GlenDel® targets, Hurricane™ bag targets, IQ® Bowsights, Muzzy® broadhead and bowfishing products, Nockturnal® lighted nocks, Rage® broadheads, SURE-LOC® archery products, S4Gear™, Shooter™ 3D targets, TRU-FIRE® release aids and X-PRESS® bow presses. FeraDyne Outdoors is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 101 Main St, Superior, WI 54880. For more information, please visit, or call 866-387-9307.

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