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Karen Lutto
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Mike Nischalke
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NEWS RELEASE — FOR IMMEDIATE RELEASE


Odin Lure Company Names
Hunter Outdoor Communications Agency of Record


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HUDSON, N.H. (May 21, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, has named Hunter Outdoor Communications (HOC) as its public relations agency of record.  In this capacity, HOC will provide overall brand strategy, media and public relations and event planning support as Odin Lures looks to build market share and revenue across the country and worldwide.

Odin Lure Company, which initially began as the Oozie Jig in 2012, is re-entering the fishing market this year with a new name, new and larger U.S. manufacturing facilities, new owners and a full lineup of new products. A formal launch of the company and its products will take place at the International Convention of Allied Sportfishing Trades Show (ICAST) held in Orlando, Fla., July 11-13.

“We view HOC as an ideal partner for Odin Lure given the combination of their knowledge in the fishing and outdoor industries and an energy and customer service commitment that matches our own approach to working with our customers,” said Robert Sundstrom, CEO.

“We are excited to work hand-in-hand with HOC as we tell our story and share our exciting new products with the fishing media, mainstream media and social media influencers.”

Headquartered in Hudson, N.H., Odin Lure will offer a variety of U.S.-made saltwater and freshwater fishing lures. Initially, products will be sold exclusively online at www.odinlures.com. The website is slated to go live next month.
 
For additional information on Odin Lure Company, write Odin Lure Company, 71 Pine Road, Hudson, NH 03051; or call 603-718-1320.

Be sure to visit Odin Lure Company at ICAST booth #5449