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NEWS RELEASE — FOR IMMEDIATE RELEASE


Odin Lure Company Launches New Website


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HUDSON, N.H. (July 3, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, has launched a new website, www.odinlures.com,  to debut its new line of fishing lures. High-resolution photos, product descriptions and applications work together to provide a detailed overview of the Odin Lure fishing systems’ capabilities for a variety of species in both freshwater and saltwater.

Created on an exceptionally easy to use and navigate e-commerce platform, the new website was designed using the latest technology, so it is readily compatible with today’s browsers and mobile devices. Selecting the perfect lure, fish smack or lure/smack starter pack is easier than ever on the site. Furthermore, the new Odin Lure website allows users to share products that they like with others across Facebook and Instagram.

“We are excited to launch our new company and new fishing system,” said company owner and designer, Bob Sundstrom. “This is just the beginning. We have so many more products that are already in the pre-production stage and will be added to our website very soon.

“Over the course of the next year, you will see Odin Lure Company expand its offerings to include jigs, plugs and a variety of other lures,” continued Sundstrom. “We will also re-launch our original heavy-duty Oozzie jigs to our line-up of products to fishermen. These products will be added to the website on a regular basis, so be sure to check back regularly.”

Odin Lure Company, which initially began as the Oozzie Jig in 2012, is re-entering the fishing market this year with a new name, larger American manufacturing facilities, new owners and a full lineup of new products. A formal launch of the company and its products will take place at the International Convention of Allied Sportfishing Trades (ICAST) Show in Orlando, Fla., July 11 to 13.

Headquartered in Hudson, New Hampshire, Odin Lure will offer a variety of U.S.-made saltwater and freshwater fishing lures. Initially, products will be sold exclusively online at www.odinlures.com. For additional information on Odin Lure Company, write Odin Lure Company, 71 Pine Road, Hudson, NH 03051; or call 603-718-1320.

Be sure to visit Odin Lure Company at ICAST booth # 5449

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