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NEWS RELEASE — FOR IMMEDIATE RELEASE


Odin Lure Company to Debut Lineup at ICAST 2018


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HUDSON, N.H. (July 3, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, will debut its new line of saltwater and freshwater fishing lures at the ICAST show being held July 11-13 at the Orange County Convention Center in Orlando, Fla.

Odin Lure Company has reimagined the fish specific side of fishing tools with its functionally specific, patented technology of its fish catching system that uses a lure that oozes specially crafted fish attractant called Fish Smack. Whether you are fishing freshwater, saltwater, near-shore or off-shore, you will catch more trophy fish with this revolutionary new fish catching system from Odin Lure Company.

“We are very excited to introduce our new fishing system to the fishing world at ICAST this year,” said Robert Sundstrom. “We are confident what we unveil at the show will create an exciting buzz throughout the show as there is nothing like this on the market.

“We have tested these lures in all different situations with input from professional fishermen. We are eager to offer them to everyone now.”

In addition to the great products and great giveaways that can be seen at the Odin Lure Company booth, #5449, the company will be holding a formal press conference to officially launch the new lures. This will take place on Wednesday, July 11 at 9:00 AM in the press room. All media are encouraged to come to the press conference to learn about this phenomenal, patented fishing system.

Odin Lure Company, which initially began as the Oozzie Jig in 2012, is re-entering the fishing market this year with a new name, new and larger US manufacturing facilities new owners and a full lineup of new products.

Headquartered in Hudson, New Hampshire, Odin Lure will offer a variety of U.S.-made saltwater and freshwater fishing lures. Initially, products will be sold exclusively online at www.odinlures.com. For additional information on Odin Lure Company, write Odin Lure Company, 71 Pine Road, Hudson, New Hampshire 03051 or call 603-718-1320.

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