Odin Lure Company

Odin Lure Company, which initially began as the Oozzie Jig in 2012, is re-entering the fishing market this year with a new name, new and larger US manufacturing facilities new owners and a full lineup of new products. Headquartered in Hudson, NH, Odin Lure will offer a variety of U.S.-made saltwater and freshwater fishing lures. Initially, products will be sold exclusively online at www.odinlures.com. For additional information on Odin Lure Company, write Odin Lure Company, 71 Pine Road, Hudson, NH 03051 or call 603-718-1320.

PRESS RELEASES BELOW

Odin Lure Company Introduces Half-Ounce Top-Water Walking Popper Line

HUDSON, N.H. (Aug. 23, 2018) — Designed primarily for freshwater fishing, Odin Lure Company’s new floating Frigg .5 oz. Top-Water Walking Popper features a built-in fish-attracting rattle chamber and a patented bait well that can be filled with Odin’s specially crafted fish attractant called Fish Smack to leave an irresistible scent trail. The Frigg half-ounce popper was designed with a large cupped face to churn plenty of water and create the surface disturbance that attracts bass and other freshwater fish. With five hand-painted and signed lures to choose from—Blue Bird, Old Gold, Overcast, Silver Side and Tiger Side—there is one for every fish and fishing situation.

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Picture Yourself the Winner of an Odin Lure Pro Pack & Multiple Fish Smacks

HUDSON, N.H. (Aug. 3, 2018) — Odin Lure Company—the New Hampshire headquartered company that has revolutionized fishing lures with its fishing system that incorporates sight, sound and scent into its designs—has launched its biggest giveaway to date. This month-long giveaway is open to everyone, there is no purchase required, and participation is easy.

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Odin Lure Company to Debut Lineup at ICAST 2018

HUDSON, N.H. (July 5, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, will debut its new line of saltwater and freshwater fishing lures at the ICAST show being held July 11-13 at the Orange County Convention Center in Orlando, Fla.

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Odin Lure Company Launches New Website

HUDSON, N.H. (July 3, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, has launched a new website, www.odinlures.com, to debut its new line of fishing lures. High-resolution photos, product descriptions and applications work together to provide a detailed overview of the Odin Lure fishing systems’ capabilities for a variety of species in both freshwater and saltwater.

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Odin Lure Company Names Hunter Outdoor Communications Agency of Record

HUDSON, N.H. (May 21, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, has named Hunter Outdoor Communications (HOC) as its public relations agency of record.  In this capacity, HOC will provide overall brand strategy, media and public relations and event planning support as Odin Lures looks to build market share and revenue across the country and worldwide.

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