Created in 1864, Steyr Mannlicher, GmbH, is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary SBS actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms is the subsidiary headquarters of Steyr Mannlicher in the U.S. For more information, contact Steyr Arms at 2530 Morgan Rd., Bessemer, AL 35022; call (205) 417-8644; or visit www.steyrarms.com. Be sure to visit the Steyr Arms fan page on Facebook, www.facebook.com/SteyrArms.
PRESS RELEASES BELOW
BESSEMER, Ala. (Feb. 28, 2017) — Steyr Arms announced that it has signed an agreement with the Austrian company, Dschulnigg GmbH, to become the exclusive U.S. importer and distributor of its two high-end European-made clothing lines, JAGDHUND and X JAGD. The agreement is effective immediately, and Steyr has already begun fielding dealer inquiries
BESSEMER, Ala. (Nov. 23, 2016) — Steyr Arms announced today that the company’s Black Friday and Cyber Monday specials will begin tonight at midnight, CDT, and will continue until Monday at midnight. Every item in the Steyr store at www.steyrarms.com will be marked down at least 10 percent, with 20-percent off all magazines, 25-percent off all scope mounts and 30-percent off the AUG accessories. The Firearms Deals page on the website will be stacked with major savings on some of the most popular rifles and pistols as well.
BESSEMER, Ala. (July 11, 2016) — Steyr Arms will hold a three-day factory-direct sale of Steyr and Merkel firearms at its Bessemer, Ala. headquarters on July 14 to 16, 2016. The company, located at 2530 Morgan Road in Bessemer, will open the doors to its spacious 3,000-sq./ft. showroom to the public from 9 a.m. until 4 p.m. this Thursday, Friday and Saturday for its third annual factory-direct sales event. Visits to the showroom are usually by appointment only.
BESSEMER, Ala. (Nov. 24, 2015) — Steyr Arms announced today that the company’s website and online store have been completely redesigned and are up and running just in time for Black Friday and Cyber Monday specials. Much faster and easier to navigate than its predecessor, the new steyrarms.com website offers a generous catalog of sporting rifles, hunting rifles, pistols and accessories. The website is packed with detailed descriptions, specifications, photos, videos, news articles and reviews of the entire lineup of Steyr firearms—all available at customers’ fingertips.
BESSEMER, Ala. (Oct. 21, 2015) — Due to overwhelming consumer demand when Steyr Arms launched a limited run of White AUG A3 M1 rifles in March, the company announced today that it has received another batch of white furniture sets, and another limited batch of new White AUG A3 M1 rifles will begin shipping to dealers and distributors nationwide this week. The White AUGs proved to be immensely popular, selling out in a matter of days.
BESSEMER, Ala. (July 22, 2015) — Steyr Arms, the U.S. subsidiary of one of the world’s oldest and most prestigious firearms manufacturers, will hold a three-day factory-direct summer sale of Steyr and Merkel firearms at its Bessemer, Ala. headquarters. The company, located at 2530 Morgan Road in Bessemer, will open the doors to its spacious 3,000-sq./ft. showroom to the public from 9 a.m. until 4 p.m. on Thursday, July 23rd through Saturday, July 25th to hunters and firearm enthusiasts. Sales and visits to the showroom are usually by appointment only.
BESSEMER, Ala. (July 21, 2015) — Steyr Arms has announced that its newest SSG rifle—wearing an advanced carbon-fiber stock—has landed in America. Initially introduced at the 2014 SHOT Show, the exceptionally accurate, innovative and moderately-priced SSG Carbon rifle was met with an unprecedented number of orders from the law enforcement community that took the last 16 months to fill, but the latest shipment of rifles now makes the SSG Carbon available throughout the U.S.
BESSEMER, Ala. (June 5, 2015) — With more than 2,000 rounds through his out-of-the-box Steyr HS.50, Sgt. Maj. Walter Wilkinson (USA Ret.) was preparing to replace the barrel on his rifle, but he decided to shoot one final match with it, the Fifty Caliber Shooters Association Spring Regional Match at the NRA Whittington Center in Raton, NM, May 23 and 24. The old barrel worked well for him yet again, as he took first place in the Hunter Class (shot from the prone position off a bipod at 1,000 yds.) for both Score and Group, and he picked up second place in Light Gun.
BESSEMER, Ala. (Jan. 13, 2015) — Khyber Interactive Associates, a world-class emergency response training, research and consulting company, today announced that Khyber founder and President Wes Doss will be a featured guest and highlighted speaker in the Steyr Arms booth at the 2015 SHOT Show, Jan. 21 through 25 in Las Vegas, NV.
BESSEMER, Ala. (Jan. 6, 2015) —Steyr Arms announced that it is now offering a limited edition run of Camo Scout Rifles in three different camouflage patterns. Steyr Scouts are now available in “Early Fall,” Mid Fall,” and “Late Fall” camouflage patterns.
BESSEMER, Ala. (Nov. 18, 2014) — Steyr Arms announced today that it has expanded its Scout Rifle line with the introduction of OD Green and “MUD” stock variants, both of which are now on American soil. Steyr also announced a substantial across-the-board reduction to the suggested retail price of its Scout Rifle offerings.
BESSEMER, Ala. (Oct. 20, 2014) — Steyr Arms announced today that it has begun shipping the new multi-configurable M1 variant of the AUG A3 bullpup rifle platform to dealers and distributors. Utilizing an optics attachment platform similar to the rare and much-sought-after AUG A2, the AUG A3 M1 will be available nationwide in a Short-Rail version, a High-Rail version as well as an Integrated-Optic version with either a 1.5X or 3X scope.
BESSEMER, Ala. (July 21, 2014) — Walter Wilkinson and Eduardo A. de Fontcuberta proved once again that the Steyr HS.50 is the world’s most accurate factory production .50 BMG bolt-action rifle by placing first and second, respectively, in the Hunter Class at the Fifty Caliber Shooters’ Association World Championships held July 3rd through 5th at the NRA Whittington Center near Raton, NM.
BESSEMER, Ala. (June 27, 2014) — Steyr Arms has announced the arrival of the .40 S&W version of its full-size L-A1 service pistol on American shores. Following last year’s introduction of the L9-A1, the L40-A1 pistol features a full-length slide, 4.5-inch cold-hammer-forged barrel and 12-round magazine capacity for .40 S&W. The Steyr L40-A1 was designed to serve the dual role of a duty and sporting handgun.
TRUSSVILLE, Ala. (Dec. 19, 2013) — Steyr Arms has announced that it will be fully operational in its newly acquired 33,000 sq./ft. headquarters complex in Bessemer, Ala., after the holiday break. A wholly owned subsidiary of Steyr Mannlicher and the sole importer of Steyr, Merkel and Anschutz sporting firearms, Steyr Arms has purchased its new U.S. home, and it will be fully functional in its new location on Jan. 2, 2014.
TRUSSVILLE, Ala. (Dec. 16, 2013) — Steyr Arms has announced the availability of the new full-size L-A1 service pistol to the U.S. market. Originally introduced last year at the IWA Outdoor Classics Show in Nuremburg, Germany, high demand from the American market has brought the the L-A1 pistol here. Featuring a full-length slide, 4.5-inch cold-hammer-forged barrel and 17-round magazine capacity for its 9x19mm Luger chambering and 12 rounds for .40 S&W and .357 SIG versions, the new L-A1 service pistol is ideal for the U.S. market. The Steyr L-A1 was designed to serve the dual role of a duty and sporting handgun.
TRUSSVILLE, Ala. (January 11, 2012) — Steyr Arms has announced that Khyber Interactive Associates founder and President Wes Doss, Ph.D., will be at the Steyr booth (#10246) Wednesday, Jan. 16, at 1 p.m. during the 2013 SHOT Show in Las Vegas to present a tactical seminar entitled "Tactical Advantage—Training Today's Warriors on the Steyr Weapons Platforms."
TRUSSVILLE, Ala. (September 13, 2012) — Steyr Arms has announced that it has signed on as a sponsor of the 2012 Bullpup Shoot, Sept. 29-30, at the Rockcastle Shooting Center in Park City, KY. Open to the public, this event marks the first showing of the newest version of the AUG/A3 SA rifle, and in cooperation with its strategic training partner, Khyber Interactive Associates, Steyr will have Wes Doss on hand for a very special bullpup tactics seminar during the afternoon of the 29th.
TRUSSVILLE, Ala. (August 2, 2012) — Steyr Arms, the only licensed manufacturer of Steyr products in North America, has announced that the AUG A3 will be available later this month. Assembled by Steyr-Mannlicher-trained gunsmiths in its Trussville, Ala., manufacturing facility, the new flat-top AUG A3 will feature European-style cold-hammer-forged barrels and the legendary tulip-style muzzle brake.
TRUSSVILLE, Ala. (July 25, 2012) — Steyr Arms announced today that Kansas-based Covey Sales & Marketing, an independent manufacturer’s representative agency, has been signed as its new sales representative team for all three of the European manufacturers for which it is an exclusive importer: Steyr, Merkel and Anschutz Sporting Rifles. Steyr Arms will be represented by Covey Sales & Marketing in the Midwestern U.S.
TRUSSVILLE, Ala. (July 16, 2012) — Using his out-of-the-box Steyr HS.50 long-range precision rifle, Walter Wilkinson, 56, of Edgewood, NM, bested a field of 31 competitors—most using highly customized rifles—to take the Hunter Class Score World Championship title at the Fifty Caliber Shooters’ Association World Championships at the NRA Whittington Center near Raton, NM, held July 1st and 2nd. This marks the second year in a row that a competitor with an off-the-shelf Steyr HS.50 has won the Hunter Class, as Eduardo Abril de Fontcuberta walked away with the championship title last year.
TRUSSVILLE, Ala. (June 26, 2012) — Steyr Arms has announced today that it has formed a strategic training partnership with Khyber Interactive Associates, a world-class emergency response training, research and consulting company. As part of this new venture, Khyber will begin training students while using Steyr’s AUG A3 tactical rifles and M-A1 duty pistols.
TRUSSVILLE, Ala. (May 22, 2012) — Steyr Arms has announced an across-the-board price reduction on its lineup of popular pistols for a limited time. All M-A1, S-A1 and C9-A1 handguns will carry an MSRP of $560, offering an $89 savings for consumers.
TRUSSVILLE, Ala. (January 30, 2012) — Merkel has cast aside traditional workings of the bolt-action design that has reigned supreme for more than a century, and it has created a truly revolutionary design of bolt action that cycles in half the length of the conventional system. This new Merkel rifle is the linear-bolt-action Merkel RX Helix, and it stands as the fastest operating centerfire bolt action in the world.
TRUSSVILLE, Ala. (December 14, 2011) — Merkel is pleased to announce that it has been commissioned to create a special line of shotguns to celebrate the centennial anniversary of L.L.Bean in 2012. Recognizing Merkel’s unparalleled workmanship and dedication to the craft of fine gunmaking, the premium outdoor outfitter chose Merkel to provide its marquee product—a limited number of L.L.Bean 100th Anniversary Commemorative Shotguns—to headline a short list of fine heritage products.
TRUSSVILLE, Ala. (July 11, 2011) — Due to overwhelming customer demand, Steyr Arms is now offering its legendary Scout rifle with the original gray stock. Reintroduced at the 2010 NRA Annual Meetings as part of the limited Jeff Cooper Scout Commemorative Package, the gray-stocked Scout sparked a renaissance in Lt. Col. Jeff Cooper’s all-purpose scout-rifle concept that redefined the “one man operating alone” survival rifle more than a decade ago. And now, Steyr Arms is pleased to announce that its Scout rifle is once again available with a gray stock in a rifle-only configuration.
Steyr Arms Introduces The High-Capacity C9-A1 Concealed Carry Handgun
TRUSSVILLE, Ala. (March 29, 2011) — Steyr Arms has announced the introduction of the new C9-A1 pistol, which bridges the gap between a compact carry and full-sized shootability. With its concealable-length slide and barrel of the S-series Steyr pistol, and the hand-filling frame and high capacity of the M-series, the C9-A1 provides the best of both worlds.
Steyr Redesigns Its Pistols’ Striker Mechanism For Improved Trigger Pull
TRUSSVILLE, Ala. (December 15, 2011) — Steyr Arms has announced that it has redesigned the Reset Action System mechanism in its popular M-A1 and S-A1 semi-automatic handguns for a greatly improved the trigger pull. The change results in a much smoother trigger take-up and a remarkably consistent and crisp break at approximately 5 pounds.
Hunter Outdoor Communications Assumes U.S. Public Relations Role For Merkel And Anschutz Sporting Arms
Trussville, Ala. (October 18, 2009) — Steyr Arms, one of the world’s oldest and most prestigious firearms manufacturers, announced today that Hunter Outdoor Communications is now managing the public relations programs in the U.S. for Merkel firearms and Anschutz precision rimfire sporting rifles, effective immediately. Hunter Outdoor Communications has been spearheading the public relations efforts for Steyr Arms since 2009.
Merkel Launches New Website: www.merkel-usa.com
Trussville, Ala. (October 25, 2010) — Steyr Arms is pleased to announce the launch of the new gallery-style Merkel website at www.merkel-usa.com. The dramatically redesigned site has been created to embody the company’s heritage and commitment to the fine art of gun making.