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NEWS RELEASE — FOR IMMEDIATE RELEASE


Merkel Launches New Website: www.merkel-usa.com


Trussville, AL (October 25, 2010) — Steyr Arms is pleased to announce the launch of the new gallery-style Merkel website at www.merkel-usa.com. The dramatically redesigned site has been created to embody the company’s heritage and commitment to the fine art of gun making. 

The site’s homepage welcomes visitors with a short video embracing the rich history, old-world craftsmanship, and hand engraving that culminates in each individual Merkel firearm. A gallery of the incomparable firearms portraying the intricate details of each model and showing the perfect mating of wood and steel is showcased along with biographies and photos of each of Merkel’s exceptionally talented engravers. When selecting a Merkel firearm, you can now find out a little about the artist who created the unique masterpiece you fell in love with.

Merkel’s new site also has incorporated an online shop that makes buying accessories as easy as a trip to your keyboard. A dealer locator will provide visitors with information on dealers in their area as well as a toll-free number to call Merkel directly.

“With the ever-changing information needs, we felt it was time to overhaul the Merkel website,” said Scott O’Brien, chief operating officer of Steyr Arms. “Our customers want to see the detail and craftsmanship that sets Merkel apart from every other firearm company in the world. This website helps to do that in an elegant, user-friendly manner.”

Merkel USA offers side-by-side and over/under shotguns, fine double rifles, drillings, combination guns and K1 single-shot stalking rifles, each complimented with gorgeous wood and intricate engraving. Merkel Hunting And Sporting Arms was created in 1898 in Suhl, Germany, and its firearms have been available in the U.S. since 1991.

Steyr Arms, Inc., headquartered in Trussville, Al, is the exclusive distributor for all Steyr-Mannlicher rifles and pistols, Merkel long guns and Anschutz rimfire sporting rifles. For more information, contact Steyr Arms, Inc. at 7661 Commerce Lane, Trussville, AL 35173; call (205) 655-8299; or visit www.steyrarms.com or www.merkel-usa.com.