Headquartered in Superior, Wis., Sure-Loc is a wholly owned subsidiary of FeraDyne Outdoors. Sure-Loc, the maker of high quality, dependable and durable archery sights, proudly assembles all of its products in the United States. The Sure-Loc sights are world renowned for their exceptional quality, precision and endurance by hunters and top competitive archers, who depend on Sure-Loc for an edge toward ultimate success. For more information on these world-record-setting bowsights, contact Sure-Loc, 101 Main Street, Superior, WI 54880; 866-387-9307; or visit


Sure-Loc’s New Lethal Weapon Sight Boasts Retina Lock and Gravity Drop Technologies

SUPERIOR, Wis. (March 26, 2012) —— Sure-Loc, the industry leader in competitive archery sights, has added a new Lethal Weapon™ to its arsenal of hunting sights. The new Lethal Weapon is loaded with a host of new features, including the popular Retina Lock™ as well as Sure-Loc’s new Gravity Drop Technology™.

Full Press Release >>

Sure-Loc Introduces Gravity Drop Technology with the New Icon Archery Sight

SUPERIOR, Wis. (March 5, 2012) —Sure-Loc, the makers of the world’s most accurate target sights, announced the introduction of a revolutionary new model that adjusts to your natural position, the Icon. The unique design of the Icon produces the world’s first sight that easily puts you and the sight in perfect alignment, regardless of your hand cant or bow position. Until now, shooters have been forced to physically adjust their form to ensure that their sights are in line with gravity, but with the Icon, a simple twist changes everything.

Full Press Release >>