All Natural Aubrey D.™ Specialty Condiments & Hot Sauces Are Just What The Younger Generation Craves



Montreal, Quebec, Canada (August 3, 2021) — The COVID-19 pandemic has changed the way people live – and eat forever. According to Jonna Parker of IRI’s Fresh Center for Excellence (, since the start of the pandemic, 83 percent of all meals in the United States are being prepared in the home. A year ago, younger consumers were more likely to go out to eat; now, as restaurants have limited capacity and limited staff, even the youngest shoppers are buying food to prepare at home – many for the first time. And Aubrey D.™ Specialty Condiments & Hot Sauces from Gourmet Chips and Sauces are just what the younger generation is looking for.

According to the New York-based Specialty Food Association (SFA) (, specialty condiments — which include international, innovative, and unique new flavors — account for about 20 percent of all condiment sales. The category grew by 16 percent since 2013 and is expected to grow another 19 percent by 2022. Cooking sauces, mayo (including a variety of bold new flavors) and hot sauce contribute most to sales, according to SFA. “They attract consumers seeking kitchen shortcuts,” said Denise Purcell, director at SFA. “Condiments in general tend to be a gateway category for specialty food newbies.” In addition, Purcell noted, “Younger consumers, especially Millennials, have an affinity for condiments to dress up entrées or prepared foods or takeout. Even younger consumers, the iGeneration, which is 18-23 years old right now, are most likely to say they use specialty foods for snacking, which bodes well for subcategories like salsa.”

Shelley Balanko, senior vice president of the Bellevue, Wash.-based Hartman Group (, confirms what Purcell said. “Younger generations consistently index higher on searching for foods that are organic, free from additives and chemicals, sustainably produced, locally made and ethically sourced,” she said. Her research showed that 71 percent of Millennial and Gen Z shoppers look for foods with healthful benefits whether that be foods that help with eating in moderation (70 precent), are high quality (66 percent), have specific benefits for the body (63 percent) or are holistic (61 percent).

Gourmet Chips and Sauces – long recognized as among the best specialty food companies in the specialty food marketplace — offers a full line of Aubrey D. Rebel™ Hot Sauces, the only full line of hot sauces in the world where each sauce is designed around the unique flavors and heat of each individual pepper, and much more. The specialty company creates and manufactures its own brand of Aubrey D.™ and Aubrey D. Rebel™ Hot Sauces, Hot Condiments and Hot Snacks. Today the company offers a full line of all-natural kosher hot sauces from mildly hot to obscene, as well as an amazing line of all natural spicy condiments including Jalapeno Ketchup, Jalapeno Mustard, Jalapeno Honey Mustard, Chipotle Spicy Mustard, Relish, Horseradish Mustard, Chipotle Mayo; fiery Snack Dips; and the hottest potato chips available. All the company’s products are proudly made in the USA in order to be closest to the farms that grow the fruits, vegetables and hot peppers for its sauces, helping ensure the highest quality, best tasting and the hottest sauces on the market. All its potato chip snacks are made in the USA, kettle-cooked in sunflower oil with no trans-fat, are kosher and gluten free with no preservatives or additives and have a one-year shelf life.

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About Gourmet Chips & Sauces: Launched in 2004, Gourmet Chips and Sauces is a specialized food company, whose aim is to create, design, manufacture and distribute new and exciting gourmet Hot and Spicy Products. Today our Hot and Spicy Products are sold across Canada and the United States of America as well as in various countries in Europe and Asia. We have a wide selection of Hot and Spicy Products, from condiments to BBQ sauces, from exotic inspired sauces to everyday super-hot dips, from the best line of hot sauces to the hottest potato chips, we have everything for the chilihead! All of our products are made to the highest standards, quality, and taste. Many of our products are all natural, gluten free, contain no artificial ingredients or preservatives, and are kosher. Hot snacks, hot sauces and hot condiments have never been this good! More hot and exciting products are on the way. Sign up to our newsletter, and follow us on Facebook and twitter to stay abreast of the latest changes.

Editorial Contact:

Karen Lutto

Hunter Outdoor Communications

(210) 451-9113 (office)

(804) 539-6699 (cell)

[email protected]

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