Our Story

With more than 30-years’ experience in the outdoor, hunting, fishing and shooting industries, owner Karen Lutto works on every account personally. Hunter Outdoor Communications (HOC) is a full service public relations company based in the South Texas Hill Country and a satellite office in Richmond, VA. HOC is active in the Southeastern Outdoor Writers Association (SEOPA), Association of Great Lakes Outdoor Writers (AGLOW), Northwest Outdoor Writers Association (NOWA), Texas Outdoor Writers Association (TOWA), New York State Outdoor Writers Association (NOWA) and Professional Outdoor Writers Association (POMA.)

Hunter Outdoor Communications

Company Overview

We are a media and public relations firm. We concentrate on outdoor, hunting, fishing, cooking, food, shooting, camping, military and law enforcement

Karen Lutto President

I am a graduate from San Jose State University with a Bachelor’s degree in public relations. I attended graduation school at Virginia Commonwealth University. I am an active participant in the outdoor sports of fishing, hunting, hiking, and shooting.

Kimi Herndon Account Executive

I have worked with Karen Lutto for nearly 27 years. As an account executive, I work directly with members of the outdoor media on a daily basis. I work from the HOC satellite office in Richmond, Virginia.

Our Clients

  • ElimiShield
  • GPO
  • Hi Mountain Seasonings
  • Hunter Safety System
  • Koola Buck
  • Outdoor Edge
  • Trinity Oaks
  • Viper Archery Products