Recent Hunter Outdoor Communications Press Releases
Spectre Broadheads Introduces Magnetic-Blade-Retention Technology
BROOKVILLE, Pa. (June 25, 2019) — For decades, broadhead engineers have come up with many different gadgets—from O-rings, to plastic collars and even rubber bands—to retain the blades of mechanical broadheads, but those items are often the cause of failure, either in flight or upon impact. The new Spectre Broadhead solves the problem through magnetism. Spectre’s patent-pending, revolutionary magnetic-blade technology holds the blades closed throughout arrow flight, but upon impact, the blades are guaranteed to open instantly for a failureproof deployment that results in massive entry and exit wounds.
Steyr Arms USA Range Day Set For July 27
BESSEMER, Ala. (June 24, 2019) — The Steyr Arms Range Day is slated to be held at 500-acre CMP Talladega Marksmanship Park in Talladega, Ala.—home of the Steyr Academy—from noon until 5:00 p.m. on Sat., July 27. The event is open to the public with free entry and free shooting.
Perfect for the Back Country, Outdoor Edge® Introduces the New ChowLite™
DENVER (June 19, 2019) — From the company that introduced the popular ChowPal™ all-in-one utensil set/multi-tool last year, Outdoor Edge now introduces a new smaller, lighter eating utensil, the ChowLite. Crafted of 420J2 stainless steel for increased strength and durability the ChowLite’s one-piece design swings open and locks securely to reveal a full-size fork and spoon with a serrated food separator, integrated bottle opener, can opener and flathead screwdriver.
Steyr Arms Supports Our Men and Women in Blue
BESSEMER, Ala. (June 18, 2019) — The folks at Steyr Arms USA know that the men and women of law enforcement not only need but deserve the very best in training. To assist them, the company is opening its doors to the Steyr Academy at the CMP Range in Talladega, Ala., to the designated marksmen for law enforcement agencies around the country. The company is offering its long-range training course at no charge to those needing to perfect their skills in the line of duty.
Paul Babaz and Roger Schmidt to Receive Honors From Trinity Oaks
SAN ANTONIO (June 17, 2019) — Trinity Oaks will present its most prestigious awards, the Lt. Paul Silber Award and the Partner of the Year Award, at the 7th Annual Gala Under the Stars on August 10 at La Vilta Assembly Hall on San Antonio’s scenic River Walk. The Lt. Paul Silber Award is given to a combat veteran who is dedicated to conservation and community volunteerism, and the Partner of the Year award honors hunter-conservationists who have consistently given their time, talent, and support to Trinity Oaks. Paul Babaz will receive the Lt. Paul Silber Award, and Roger Schmidt will receive the Partner of the Year Award.
Hi Mountain Seasonings Celebrates National
Jerky Day
RIVERTON, Wyo. (June 11, 2019) —In honor of National Jerky Day tomorrow, Hi Mountain Seasonings will be offering 40-percent off its full line of Jerky Cure & Seasoning Kits (JCS) and Variety Packs. This sale runs from 12:00 a.m. until 11:59 p.m. on June 12th.
German Precision Optics Offers Unmatched Industry Warranty: The Spectacular Lifetime Warranty™
RICHMOND, Va. (June 10, 2019) — German Precision Optics (GPO) USA has created an industry-leading Spectacular Lifetime Warranty that is simply unmatched in the industry and has clearly redefined the expectations from both customers and retailers.
GPO Sponsored Archer Shawnn Vincent Wins 2019 Western Classic National Championship
RICHMOND, Va. (June 4, 2019) — GPO USA-sponsored archery competitor Shawnn Vincent and teammate Brandon Williamson captured the winning title at the 36th Annual Western Classic Trail Shoot NFAA Marked 3D National Championship May 5 in Redding, Calif. The second largest marked 3-D event in the world broke attendance records and attracted hundreds of archers from around the globe looking to hone their skills, win some titles and have some fun.
Only 90 Days Left to Enter the Steyr Elite Experience Giveaway
BESSEMER, Ala. (June 3, 2019) — The overwhelming popularity of the Steyr Elite Experience training program has prompted Steyr Arms USA to take the experience a step further by offering the Steyr Elite Experience Giveaway. Running through the end of August, the Steyr Elite Experience Giveaway gives customers a chance to win one of three incredible Steyr Arms prize packages that include a rifle, training at the Steyr Academy and a travel voucher for flight and hotel expenses.
GPO-Sponsored Archer Jamie Van Natta Takes Gold at World Cup
RICHMOND, Va. (May 30, 2019) — German Precision Optics (GPO) USA-sponsored archery shooter Jamie Van Natta was part of the USA Women’s Compound Team at the Archery World Cup in Shanghai, China, which won gold in the team event May 11. Van Natta joined teammates Sophia Strachan and Alexis Ruiz at the top of the podium after a tense tiebreak finish against the powerhouse Korean team.
Registration Open for Trinity Oaks H2O Youth Adventure Camp
SAN ANTONIO (May 30, 2019) — Trinity Oaks is calling all youth to put down their cell phones and shut off their XBOXs and join them for the H20 Youth Adventure Camp. This FREE one-day event is open to all kids between the ages of 9 to 16. It will be held on June 22 at the Bexar Community Shooting Range.
Steyr Arms USA Range Day Registration Opening Soon
BESSEMER, Ala. (May 29, 2019) — If you’ve been looking for an opportunity to have some hands-on experience with the award-winning line of Steyr Arms USA firearms in person, the upcoming Range Day in July is just what you need. The 500-acre CMP Talladega Marksmanship Park in Talladega, Ala.—home of the Steyr Academy—will host the Steyr Arms Range Day this summer. With 50-stations, the CMP facility features a 600-yard rifle range with targets at 200, 300 and 600 yards; a 100-yard multi-purpose range; a 50-yard pistol range, 15 action-pistol bays; a trap field; a 5-stand field; and a 15-station sporting clays field.
Don’t Miss the Trinity Oaks 5th Annual Texas Hill Country Shooting Classic & Sporting Expo
SAN ANTONIO (May 29, 2019) — There are a few spots still available in Trinity Oak’s 5th Annual Texas Hill Country Shooting Classic & Sporting Expo slated for Saturday, June 8, at Joshua Creek Ranch in Boerne, Texas. With two world-class sporting clays courses featuring panoramic views of the beautiful hill country, this is one of Trinity Oaks most popular events. Two great courses, delicious food, friends, live and silent auctions and entertainment are all part of this incredible day to benefit Trinity Oaks.
GPO-Sponsored Wallace Husband & Wife Archers Take ASA Open Pro Titles
RICHMOND, Va. (May 28, 2019) — Jack and Sharon Wallace, German Precision Optics (GPO) USA-sponsored husband-and-wife 3-D archers, both took home top honors at the fourth Archery Shooters Association (ASA) Pro/AM tournament in Appling, Ga.
ElimiShield® X10D Concentrate Now Available
DANVILLE, Ala. (May 23, 2019) — Introduced at the Archery Trade Show in January to rave reviews, ElimiShield’s new Hunt X10D concentrate is now available. This unique scent-elimination formula is a long-term treatment that prevents the formation of human body odors on clothing and soft-good accessories, and costs mere pennies to treat each piece of clothing. When used as directed, X10D bonds to the fibers to create a chain of atoms that produces an uninhabitable surface for odor-causing compounds, thereby making the treated garments virtually scent-free.
Two New 56mm Passion Binoculars Available from GPO USA
RICHMOND, Va. (May 21, 2019) — German Precision Optics (GPO), USA has announced the introduction of a pair of new 56mm-diameter models in its Passion binocular line, an 8x56 and a 10x56. Both binoculars provide exceptional clarity and maximum light transmission, thanks to the proprietary GPObright™ lens coating, a specialized, high-transmission 56 mm objective lens system and an abbe-Koenig internal prism system. With large exit pupils—7mm for the 8x56 and 5.6 for 10x56—and twilight factors exceeding 20, both of these binoculars provide extremely bright images even in the lowest light conditions.
GPO USA Names Carol Higgins Operations Manager
RICHMOND, Va. (May 20, 2019) — German Precision Optics (GPO), USA today announced the appointment of Carol Higgins to the position of Operations Manager. In this capacity, Higgins will be responsible for overseeing the entire organizational process of incoming product orders, managing all company shipping and inventory, project oversight, technical training and development, client account management, and implementing operational policies and procedures. Analytical data on key customers and products will also be produced as requested. She will report directly to Michael Jensen, GPO USA owner/CEO.
Outdoor Edge® WildGuide™ is the Perfect Hunting Combo
DENVER (May 14, 2019) — Outdoor Edge absolutely simplifies the hunting-knife-selection process with the introduction of its new WildGuide combo set. The set is comprised of a caping knife, a gut-hook skinner and a T-handle wood/bone saw, which all fit neatly into a custom nylon sheath. The WildGuide set is the perfect hunting combo to break down big game harvests.
German Precision Launches New Website
RICHMOND, Va. (May 14, 2019) — German Precision Optics (GPO) USA announced the launch of its newly revamped Website today. This redesigned site boasts a clean design as well as an intuitive and consistent site-wide navigation system with improved functionality that directs visitors to the information most relevant to their needs.
Viper Archery Products Partners with “Driven with Pat & Nicole”
BROOKVILLE, Pa. (May 13, 2019) — Viper Archery Products, a company known for its premium-performance U.S.-made archery sights, has become the most recent company to partner with the award-winning Outdoor Channel show “Driven with Pat & Nicole.” Last year, the show was honored with the coveted “Best Overall Production” award by the Outdoor Sportsman Group.
Compete in the Steyr Challenge for the Title “Toughest Hunters in the Alps”
BESSEMER, Ala. (May 7, 2019) — Steyr Arms will be hosting the 2nd Annual Steyr Challenge, Oct. 5 in Seetaler Alpe in Austria, with teams from across the globe competing for the title of “Toughest Hunters in the Alps.”This competition is a combination of a more than seven kilometer mountain run with about 300 meters of elevation gain, different shooting disciplines, abseiling and sawing. Each four-person team, with one alternate, will need to train together, shoot together and strive for the ultimate goal of winning together.
Hi Mountain Seasonings Monthly Recipe Contest is “Calling All Cooks”
RIVERTON, Wyo. (May 3, 2019) — Hi Mountain Seasonings has announced the launch of a monthly recipe contest. Each month, cooks from around the globe will have an opportunity to showcase their culinary skills by entering original recipes for a chance to win a $50 certificate to use on the himtnjerky.com website. Each month will feature a seasonal theme as an inspiration for the contestants, but adhering to the theme is not required to enter a recipe. The only requirements is the use of Hi Mountain Seasonings products.
HSS Continues to Challenge SEOPA & AGLOW Media Members to Help Eradicate Treestand Hunting Accidents
DANVILLE, Ala. (April 30, 2019) — For the second year, Hunter Safety System, the industry leader in treestand safety, is asking active members of the Southeastern Outdoor Press Association (SEOPA) and the Association of Great Lakes Outdoor Writers (AGLOW) to raise awareness about the importance of proper treestand safety through their professional media outlets. HSS will once again award the top-three published or aired treestand-safety stories.
SAN ANTONIO (April 10, 2019) — Trinity Oak’s 5th Annual Texas Hill Country Shooting Classic & Sporting Expo is slated for Saturday, June 8, at Joshua Creek Ranch in Boerne, TX. One of Trinity Oaks’ most popular and fastest growing events, the Texas Hill Country Shooting Classic and Sporting Expo, will offer two sporting clays courses to accommodate the continually growing number of shooters. This event is sure to be a fantastic day of competition and comradery, food and friendship and fun for all who attend.
Big Things Come in Small Packages; GPO Introduces Its 10x50 RangeGuide™
RICHMOND, Va. (April 24, 2019) — German Precision Optics (GPO), USA is making its mark as it enters the laser rangefinding binocular category in a very small way, but its flagship rangefinding binocular’s features are sure to make it a huge hit. With a size and weight that rivals its competitors in the 42mm-binocular class, the new RangeGuide 10X50 binocular boasts exceptional edge-to-edge clarity as well as precise ranging on reflective targets out to nearly 1.75 miles. GPO will debut its diminutive RangeGuide at the 148th NRA Annual Meetings at the Indiana Convention Center NRA in Indianapolis on April 26 (GPO Booth #6867).
Steyr THB Precision Rifle Now Available with Exclusive Manners Stock
BESSEMER, Ala. (April 23, 2019) — Steyr Arms USA has announced that it has partnered with Manners Composite Stocks (MCS) to create a new variant of THB (Tactical Heavy Barrel) rifle designed to meet the needs of law enforcement and precision rifle shooters. Steyr and Manners worked together to create a highly optioned composite tactical stock that is mated to the exceptionally accurate THB barreled action. The new Steyr THB Manners rifle will be publicly unveiled at the 148th NRA Annual Meetings and Exhibits at the Indiana Convention Center in Indianapolis on April 26 (Steyr Arms Booth #4423).
German Precision Optics Partners with Lungile Safaris
RICHMOND, Va. (April 22, 2019) — German Precision Optics (GPO), USA announced today a strategic partnership with Lungile Safaris that is revolutionary in the hunting industry. The two companies have joined forces to bring together award-winning optics with world-class South African hunting for GPO customers at an exceptionally discounted price. With the purchase of select GPO product packages in select markets, customers will have an opportunity to redeem discount vouchers for savings on hunting adventures with Lungile Safaris.
Outdoor Edge® Launches “Spring into Summer Giveaway”
DENVER (April 22, 2019) — Outdoor Edge, a leading designer and manufacturer of knives and tools, announced the launch of its online “Spring into Summer Giveaway” promotion today. Four lucky winners will walk away with a 14-piece portable Cut N’ Cue™ knife and grilling set and four ChowPa™l all-in-one utensil set/multi-tools.
German Precision Optics Expands Custom Turret Offerings
RICHMOND, Va. (April 17, 2019) — German Precision Optics (GPO), USA has announced the company has expanded its custom turret program to cover more of its riflescopes. Kenton Industry Custom Turrets are now available for six more scopes in the Passion line—the 3X 3-9x42, the 3X 4-12x42, the 3X 6-18x50, the 6X 1-6x24, the 6X 2.5-15x50i and the 6X 2.5-15x56i—to match the elevation turret to the ballistics of each customer’s favorite rifle and cartridge.
Outdoor Edge Introduces Two New Survival Tools
DENVER (April 16, 2019) — Outdoor Edge, a leading designer and manufacturer of knives and tools, has introduced the ParaSPARK bracelet and the Ignitro knife, a pair of new survival tools complete with built-in fire-starting materials as well as razor sharp blades.
Hi Mountain Seasonings Offers Free Shipping on Two New Point-of-Purchase Displays
RIVERTON, Wyo. (April 11, 2019) — Hi Mountain Seasonings has unveiled two new point-of-purchase (POP) displays: the 2019 Spring display and the “Cook In or Cook Out” display. Both have been carefully designed to enhance the retail shopping experience, and for a limited time, shipping is free for either display. The two new POPs feature Hi Mountain Seasonings most popular grilling seasonings and products.
Tickets on Sale for Trinity Oaks 7th Annual Under the Oaks Gala
SAN ANTONIO (April 10, 2019) — Tickets are now on sale for the 7th Annual Under the Oaks Gala, a night of celebration in support of Trinity Oaks programs for underprivileged kids, terminally ill children and combat veterans in our community. This year’s Gala will take place on Saturday, Aug. 10, at 5:00 p.m. at La Vilita Assembly Hall on San Antonio’s scenic River Walk.
DANVILLE, Ala. (March 4, 2019) — Hunter Safety System has partnered with Mossy Oak® to offer its Lil' Treestalker youth harness in the very popular Bottomland® camouflage pattern. Although this “fistful of dirt” pattern isn’t new, it has been extremely popular since Toxey Haas introduced it more than 30 years ago. Featuring bark, sticks and leaves, Bottomland features a legendary outline-breaking ability that helps hunters become virtually invisible in treestand environments.
Outdoor Edge’s RazorMax™ Named One of the Best New Knives of 2019 SHOT Show By Field & Stream
DENVER (March 26, 2019) — Since 1895, Field & Stream magazine has been a coveted source of information and entertainment to outdoor sportsmen and women around the world. For the new Outdoor Edge RazorMax, a replaceable fixed-blade knife, to be named one of the best new knives of 2019 SHOT Show by Field & Stream is quite an honor for the company.
Koola Buck Now Offering Premium Game Bags
BROOKVILLE, Pa. (March 25, 2019) — Koola Buck, an industry leader in state-of-the-art meat processing products, has announced the availability of a new line of Premium Game Bags. These new high quality, thick, form-fitting bags stretch to fit game, are available in three sizes and are individually vacuum sealed to remain sanitized as well as very compact for easy packing.
Steyr Arms Receives Prestigious Award of Excellence from Sporting Classics Magazine
BESSEMER, Ala. (March 18, 2019) — Since 2002, Sporting Classics Magazine has recognized the products and companies that have a significant and long-lasting impact in the sporting community with its Awards of Excellence. This year, Steyr Arms USA was presented with the Award of Excellence for Rifle Company of the Year.
Shoot for a Cause at the 4th Annual Trinity Oaks Columbaire Pigeon Shoot
SAN ANTONIO (March 14, 2019) — Trinity Oak’s Thumbtack Ranch, the first Purple Heart ranch in the country, located in Batesville, Texas, will host the much-anticipated 4th Annual Columbaire Pigeon Shoot. This year’s fundraising festivities will take place on Friday, March 22. This event is sure to be a fantastic day of competition and comradery for individuals, friends and corporate teams.
Nominations Being Accepted for the Trinity Oaks Lt. Paul Silber Award
SAN ANTONIO (March 11, 2019) — Named after a dedicated solider who overcame the limitations resulting from combat wounds to have a meaningful life after war, the Trinity Oaks is currently accepting nominations for the 2019 Lt. Paul Silber Award. The award recognizes the outstanding achievement in the areas of service to our country, philanthropy, and will recognize a community member who leads by example to fulfill the mission of Trinity Oaks. Although the recipient’s life must reflect the values of Trinity Oaks, they do not need to have been a participant, volunteer, or previously affiliated with the organization’s programs or services.
Trinity Oaks’ Thumbtack Ranch Hosts Field-to-Table Weekend for Austin-Area Boys
SAN ANTONIO (March 6, 2019) — Trinity Oaks, a 501(c)(3) nonprofit organization founded on the premise that active participation in the outdoors is a powerful, healing, and fundamentally life-changing experience, teamed up with the Hill Country Chapter of the Quail Coalition on Feb. 15-17 to offer six Austin, Texas-area boys the opportunity to truly learn where their food comes from. The boys, all from different backgrounds ranging from single mother to veteran families to underprivileged, experienced first-hand the entire process of field-to-fork at Trinity Oaks Thumbtack Ranch in Batesville, Texas.
The TrailBlaze is the New Drop-Point Folding Knife from Outdoor Edge®
DENVER (March 5, 2019) —Versatile and easy to carry, the new TrailBlaze™ drop-point folding knife from Outdoor Edge is a fully capable hunting knife that is also conveniently suited for everyday carry. Available in either a 2.5- or a 3.3-inch blade length, the new TrailBlaze features ambidextrous thumb studs for easy one-hand opening as well as a stainless-steel pocket clip for easy sheath-free carry.
New Lighter Hybrid and Ultra-Lite Harnesses from Hunter Safety System
DANVILLE, Ala. (March 4, 2019) — Hunter Safety System, in its continued effort to provide the most reliable and technologically advanced products to its customers, has redesigned its popular Hybrid and Ultra-Lite harnesses to make them even lighter and more comfortable. The new updated harnesses feature a new high-tech mesh material; the Hybrid sports the mesh material on the shoulder straps, while the Ultra-Lite utilizes the mesh on all material parts. Both harnesses are now 10-percent lighter than the previous models they are replacing.
Steyr Arms USA Unveils Its Elite Experience, Includes Free Training
BESSEMER, Ala. (Feb. 26, 2019) — Last month at SHOT Show, Steyr Arms USA CEO Scott O’Brien unveiled the company’s newest and boldest plan for the American market, the Steyr Elite Experience. Based on the foundation of four pillars of performance—a limited lifetime warranty, a sub-minute-of-angle guarantee on all bolt-action rifles, free world-class training for buyers of almost every Steyr rifle and a host of elite VIP privileges—Steyr Arms USA is proving that the experience of buying a Steyr firearm doesn’t end at the cash register; it is just beginning.
DANVILLE, Ala. (Feb. 25, 2019) — ElimiShield, continues to set the industry standard with innovative new products with the introduction of its new Hunt X10D concentrate. This new Elimishield HUNT X10D is a long-term treatment that prevents the formation of human body odors on clothing and soft good accessories. When used as directed, X10D bonds to the fibers in textiles to create a chain of atoms that produces an uninhabitable surface for odor-causing compounds, thereby making the garments submersed virtually scent-free for the life of the garment.
Outdoor Edge RazorPro™ Wins Outdoor Life Editor’s Choice Award
DENVER (Feb. 25, 2019) — In its recent test of knives, Outdoor Life has bestowed the Outdoor Edge® RazorPro with its coveted Editor’s Choice Award for the Replaceable Blade Knife category. The results are included in a feature in the February issue of Outdoor Life that is currently on newsstands, as well as online here.
Koola Buck Introduces Blood Red Game Bags
BROOKVILLE, Pa. (Feb. 21, 2019) — Koola Buck continues to provide the most innovative and trusted products to keep your game meat safe from the field to your freezer with the introduction of the new Blood Red Game Bags. The bags are available in two sizes: Large for elk or big game quarters and Small for deer or antelope quarters.
Spice Up Valentine’s Day with Something from
Hi Mountain Seasonings
RIVERTON, Wyo. (Feb. 12, 2019) — Not sure what to get that special someone for Valentines Day? The answer is at your finger tips. Just type www.himtnjerky.com into your browser, and a plethora of fabulous gifts ideas will appear, making it hard to choose just one or two.
GPO USA PASSION™ 10x42 HD Binocular Wins Best Overall Binocular Award
RICHMOND, Va. (Feb. 12, 2019) — Best Binoculars Reviews (BBR) has awarded the GPO PASSION 10x42 HD binocular with its most prestigious award, 2019 Best Binocular. Now in its ninth year, BBR awards the very best binoculars they have fully tested and reviewed in the past 12 months in a range of categories.
GPO USA Names Scott Mayer Writer of the Year
RICHMOND, Va. (Feb. 11, 2019) — German Precision Optics (GPO), USA awarded Scott Mayer with its annual Writer of the Year Award on Jan. 22 at the SHOT Show in Las Vegas. This award is presented each year to a writer that has supported GPO in his/her writing, educates the consumer reader base about shooting sports and supports our Second Amendment rights.
GPO USA PASSION™ 3X 3-9x42 Riflescope Wins Gray’s Best
RICHMOND, Va. (Feb. 1, 2019) — Gray’s Sporting Journal has awarded the GPO USA PASSION 3X 3-9x42 riflescope its coveted Gray’s Best Award as one of the editors’ top choices for hunting and shooting gear for 2019 in Vol. 43, Issue 7 of the magazine.
Steyr Zephyr II Wins 2019 American Hunter Golden Bullseye “Rifle of the Year” Award
BESSEMER, Ala. (Jan. 18, 2019) — Introduced at the 2018 SHOT Show, the Steyr Zephyr II rimfire rifle has won the 2019 American Hunter’s Golden Bullseye for Rifle of the Year. This is the first time that a rimfire rifle has won the award from the magazine in the 17 years that it has been presented. The announcement was made Dec. 27.
Gray’s Sporting Journal Names the Steyr Zephyr II a Gray’s Best
BESSEMER, Ala. (Jan. 18, 2019) — The Steyr Arms Zephyr II rimfire rifle has been named a “Gray’s Best” in the Shooting Category in the most recent issue of Gray’s Sporting Journal, Vol. 43, Issue 7. This marks the second major award from a prestigious hunting and firearms publication in less than a month.
The Patriot Sporting Challenge and Trinity Oaks Partner for Greater Good
LAKE FORK, Texas (Jan. 16, 2019) — The Patriot Sporting Challenge (PSC) headquartered in Yantis Texas and Trinity Oaks of San Antonio recently announced an agreement in principle to expand their combined spheres of benevolent impact to the Northeast Texas region.
Koola Buck Acquires Viper Archery Products
BROOKVILLE, Pa. (Jan. 7, 2019) — Koola Buck, an industry leader in state-of-the-art meat-processing products and the inventor of the Koola Buck portable refrigeration system, announced today that is has purchased privately owned Viper Archery Products of South Point, Ohio. This acquisition adds a number of U.S.-made archery products to the Koola Buck portfolio. Products acquired through this transaction and marketed under the Viper Archery Product name include Driver Series sights and scopes, Venom sights, SX Hunter and Viper stabilizers. The terms of the sale were not disclosed.
Steyr Arms USA Introduces the Scout Rifle in 6.5 Creedmoor
BESSEMER, Ala. (Dec. 21, 2018) — Steyr and Col. Jeff Cooper introduced the first production Scout Rifle to the world at the 1998 SHOT Show, and for more than a decade, Steyr hasn’t introduced a new chambering in the Scout Rifle platform. That is until now. It’s official; the Steyr Scout is now available in the wildly popular performer 6.5 Creedmoor.
German Precision Optics USA Expands Passion™ 3X Riflescope Line
RICHMOND, Va. (Dec. 12, 2018) —German Precision Optics (GPO) USA, has expanded its PASSION 3X riflescope line with the addition of the new 6-18x50 riflescope. German designed and engineered, this new scope features the perfect range of magnification for long range shooting and a large objective lens for shooting in low light conditions.
JAGDHUND Launches New Line of Men’s and Women’s Loden Jackets and Pants
BESSEMER, Ala. (Dec. 10, 2018) —JAGDHUND, the Austrian-headquartered clothing line steeped in tradition, quality and innovation, has introduced new lines of loden jackets and pants for both men and women. The new sportier designs feature the JAGDHUND proprietary Campak Loden material, which combines the finest sheep’s wool and camel hair to create a fabric that is durable, lightweight and weather resistant—making them ideal for more extreme hunting conditions
GPO USA launches FLAGMASTER™ 1800 Golf Laser Rangefinder
RICHMOND, Va. (Dec. 10, 2018) — GPO USA proudly introduces its entrance into the laser rangefinder market with the new FLAGMASTER 1800 Golf Laser Rangefinder. This new six-power rangefinder allows the golfer to capture the targeted distance out to 1,800 yards, and it offers an array of high-tech features that give golfers confidence to hit the most challenging shot.
X JAGD Announces New Jackets for Men & Women
BESSEMER, Ala. (Dec. 4, 2018) — X JAGD, the acclaimed Austrian-based clothing company that utilizes the most high-tech materials in its clothing, has announced the introduction of new lightweight jackets for men and women. The Oregon and the Hamilton are the two new jackets for men, and the Seattle and Erie are the two new women’s jackets.
Outdoor Edge® Introduces Its First Replaceable Fixed-Blade Knife—the RazorMax
DENVER (Nov. 27, 2018) — The overwhelming popularity of the Outdoor Edge replaceable-blade folding knives—the Razor Pro, the RazorBlaze and the RazorLite EDC™—has led to the introduction of the RazorMax, the company’s first fixed-blade knife to also feature the patented RazorSafe replaceable blade system. The Outdoor Edge RazorMax ascends to a new level by becoming first in the line to accept both 3.5-inch drop-point replacement blades as well as a new 5-inch boning/fillet blade, making it the complete solution for preparing big game, from start to finish. The new RazorMax allows you to field dress, skin, debone and process game into perfect cuts for the table—all with a single tool.
German Precision Optics USA Introduces Passion™ 4X Riflescope Line
RICHMOND, Va. (Nov. 21, 2018) — German Precision Optics (GPO), USA has introduced the Passion 4X premium riflescope line. German designed and engineered, these scopes bring quality and value together in a scope line that offers higher magnification and large low-light objective lenses. The Passion 4x riflescopes are built on a 30 mm machined aluminum main tubes and are available in either 6-24x50 or 3-12x56.
Steyr Arms USA Kicks Off Huge Sales on Thanksgiving Day
BESSEMER, Ala. (Nov. 20, 2018) — Steyr Arms USA announced a five-day web sale that will run from Thanksgiving Day, Nov. 22, through Cyber Monday, Nov. 26. The sale will include all four of its brands: Steyr, Merkel, JAGDHUND and X JAGD.
Hi Mountain Seasonings Announces a Week-Long Holiday Web Deal
RIVERTON, Wyo. (Nov. 19, 2018) — Hi Mountain Seasonings kicks off the holiday shopping season on Black Friday, Nov. 23, with a week-long web deal of free shipping on all orders of $25 or more. Take the hassle out of shopping this year with no lines, no traffic, no crowds and free shipping in the continental U.S.
Reel in the Savings with Odin Lure Company’s Holiday Sale—
40-Percent Off Everything
HUDSON, N.H. (Nov. 19, 2018) — Odin Lure Company—the company that revolutionized fishing with its lures that incorporate sight, sound and scent—kicks off the holiday buying season with a spectacular sale with 40-percent off everything in stock. Starting at 12:00 a.m. on Black Friday, Nov. 23, to 11:59 p.m. on Cyber Monday, Nov. 26, everything on the Odin Lure website, www.odinlures.com will be offered at 40-percent off suggested retail prices.
HSS Introduces Floating Deer Antlers Tabletop Display
DANVILLE, Ala. (Nov. 16, 2018) —In conjunction with its subsidiary brand, Hover Helmets, Hunter Safety System has created Floating Deer Antlers, a unique, patented tabletop display of a scaled recreation of a 207-inch European-style whitetail skull encapsulated in a clear acrylic globe that is illuminated and appears to defy gravity. The Floating Deer Antlers 6.5-inch diameter globe hovers in mid-air with no strings or other physical attachments, and with a light nudge, it will spin for indefinitely.
German Precision Optics Signs MWS
RICHMOND, Va. (Nov. 13, 2018) — German Precision Optics (GPO), USA announced today that MWS, an independent manufacturer’s sales representative agency with a proven track record for success, has been appointed to handle sales of the company’s optics lines in a 24-state territory. This appointment is effective immediately.
ElimiShield® HUNT Scent Elimination Spray Now Available in a Gallon Size
DANVILLE, Ala. (Nov. 9, 2018) — ElimiShield HUNT Scent Elimination Spray, which bonds to all types of fabrics, rubber, metal and other surfaces to continually kill odor-causing compounds for long-lasting odor protection, is now available in a one-gallon bottle. The gallon bottle is ideal for refilling the spray bottle as well as for dipping gear rather than spraying. Whether it is a bow release, hunting clothes, a pack or other gear, completely submerging into the ElimiShield HUNT solution is easy and ensures that everything is completely coated for optimal elimination of odor-causing bacteria and other elements.
Steyr Arms USA Announces End-of-Year Cash-Rebate Program
BESSEMER, Ala. (Nov. 6, 2018) — The Steyr Arms USA End of Year Consumer Rebate Program has begun and will provide customers cash rebates of $50 on any Steyr A1 pistol purchased between Nov. 1 and Dec. 31, 2018.
German Precision Optics (GPO) USA Relocates Operations to New Facility
RICHMOND, Va. (Nov. 5, 2018) — Just two years after its creation, GPO, USA, the industry’s newest premium optics company, has moved into a new and larger headquarters facility on Moorefield Park Dr. in Richmond. The new facility is seven miles from its previous location in Midlothian, Va.
German Precision Optics (GPO) USA Partners with Hunter Outdoor Communications
MIDLOTHIAN, Va. (Oct. 30, 2018) — GPO, USA, the industry’s newest premium optics company, has announced today that it has partnered with Hunter Outdoor Communications to handle it public and media relations program in the U.S. This appointment is effective immediately.
Outdoor Edge® Kicks Off Field-to-Freezer-to-Fire Giveaway
DENVER (Oct. 25, 2018) — To celebrate fall hunting seasons nationwide, Outdoor Edge has kicked off a giveaway that offers everything a hunter needs to take the harvest from field to table. This fabulous $800 prize package includes products from Outdoor Edge. Koola Buck, Weston, Hi Mountain Seasoning and Bradley.
Trinity Oaks’ Thumbtack Ranch Nominated as Nation’s First Purple Heart Ranch
SAN ANTONIO (Oct. 24, 2018) — Trinity Oaks, a 501(c)(3) nonprofit organization founded on the premise that active participation in the outdoors is a powerful, healing, and fundamentally life-changing experience, has been honored to have its Thumbtack Ranch to become the first ranch in the United States to be designated as a “Purple Heart Ranch” by the National Military Order of the Purple Heart (MOPH). A formal ceremony recognizing this Purple Heart designation will take place at 7 p.m. on Nov. 9th during the Georgetown Rotary Club’s Field of Honor® in Georgetown, Texas.
Corvus Defensio AUG Products Now Available from Steyr Arms
BESSEMER, Ala. (Oct. 23, 2018) — Steyr Arms announced its exclusive importation partnership with Corvus Defensio at the SHOT Show, and the company had some of the AUG enhancement parts on display. The first of those parts have arrived, and more are on the way. The parts available in the initial batch are the Anti-Rotation QD-Sling Attach, the Enhanced Release Button, the Case Deflector and the M1 Receiver Rail.
Steyr Arms Names Scott Tirman Controller
BESSEMER, Ala. (Sept. 26, 2018) — Steyr Arms announced today that Scott Tirman has been appointed to the position of controller for the company. Tirman will serve as the company’s principal accounting officer and will report directly to Scott O’Brien, Steyr Arms president and CEO. The appointment is effective immediately.
Hunter Outdoor Communications Named Agency of Record For Trinity Oaks
SAN ANTONIO (Sept. 24, 2018) — Trinity Oaks, a 501(c)(3) nonprofit organization founded on the premise that active participation in the outdoors is a powerful, healing, and fundamentally life-changing experience, announced today that they have partnered with Hunter Outdoor Communications to handle its public and media relations. This appointment is effective immediately.
HSS Presents Awards to Winners of AGLOW Treestand Safety Writing Contest
DANVILLE, Ala. (Sept. 20, 2018) — Hunter Safety System, the leader in treestand safety equipment, awarded the winners of the 2018 Treestand Safety Writing Contest at the annual Association of Great Lakes Outdoor Writers (AGLOW) conference on Sept. 11, in Bismarck, ND. The contest, which was open to submissions published or aired between June 2017 and Sept. 1, was designed to increase awareness of treestand safety.
Hi Mountain Seasonings Announces Jerky Giveaway Promotion
RIVERTON, Wyo. (Sept. 19, 2018) — Hi Mountain Seasonings, home of the world’s best jerky making kits, is excited to announce a new giveaway promotion on its online store. From now through the end of October, any customer who spends $50 or more at www.himtnjerky.com will receive a free package of Hi Mountain Seasonings ready-to-eat Beef Jerky. One of the four flavors—Original, Hickory, Mesquite or Pepper—will be randomly selected and shipped with all orders that qualify.
Steyr Arms Launches Its Big Buck Down! Giveaway Program
BESSEMER, Ala. (Sept. 7, 2018) — Steyr Arms is celebrating the fall deer season with a month-long Big Buck Down! Giveaway program that will award an amazing prize package every 10 days in September. Each prize package will be highlighted by either a Steyr or Merkel firearm and will include JAGDHUND and X JAGD gear as well as a two-day, two-person hunting trip.
Steyr Arms Extends Summer Sales Event Cash-Rebate Program
BESSEMER, Ala. (Sept. 4, 2018) — Due to overwhelming customer demand, Steyr Arms has announced that it is extending its Summer Sale Event 2018 consumer cash rebate program through the end of September. The program provides customers cash rebates of $125 for any Steyr Pro THB, Pro THB 6.5 Creedmoor or Scout Rifle purchased from any Authorized Steyr Dealer between July 9 and Sept. 30, 2018.
Outdoor Edge® Redefines Utility Blades with the New SlideWinder™
DENVER (Aug. 29, 2018) — Outdoor Edge, the company that combines functional design with the finest materials and hand craftsmanship to create high-quality knives and tools, has redefined the uses of a utility blade with the introduction of its new SlideWinder multitool. The SlideWinder is based around a commonly-available, standard utility blade and packs several extra features not found in traditional utility knives.
Knock Out Odors with ElimiShield® HUNT Scent Elimination Spray
DANVILLE, Ala. (Aug. 27, 2018) — ElimiShield has introduced its new HUNT Scent Elimination Spray that combines a unique “one-two-punch” approach to scent control for hunters’ clothing and gear. First, existing malodors are neutralized at the source. This action is rapid and complete! Second, human body odor is controlled before it exists. This mechanism is superior to other methods that attempt to absorb human body odor after it has already formed.
Odin Lure Company Introduces Half-Ounce Top-Water Walking Popper Line
HUDSON, N.H. (Aug. 23, 2018) — Designed primarily for freshwater fishing, Odin Lure Company’s new floating Frigg .5 oz. Top-Water Walking Popper features a built-in fish-attracting rattle chamber and a patented bait well that can be filled with Odin’s specially crafted fish attractant called Fish Smack to leave an irresistible scent trail. The Frigg half-ounce popper was designed with a large cupped face to churn plenty of water and create the surface disturbance that attracts bass and other freshwater fish. With five hand-painted and signed lures to choose from—Blue Bird, Old Gold, Overcast, Silver Side and Tiger Side—there is one for every fish and fishing situation.
Steyr Arms to Host Its 5th Annual Open House & Factory Direct Sale
BESSEMER, Ala. (Aug. 20, 2018) — Steyr Arms, in conjunction with its local dealers, will hold its fifth annual three-day Open House and Factory Direct Sale at its Bessemer headquarters on Aug. 23 to 25. Located at 2530 Morgan Road in Bessemer, Steyr Arms will open its doors to its spacious 3,000-square foot showroom to the public from 9 a.m. until 4 p.m. this Thursday, Friday and Saturday. The showroom is usually open by appointment only.
Outdoor Edge® Appoints Three New Managers
DENVER (Aug. 8, 2018) — David Bloch, president and founder of Outdoor Edge announced today that the company has added three new employees to its staff. Kirk Nichols has joined the company as export sales manager, Michael Egan has joined as the hardware sales manager, and Jonathan Stahlman has come aboard as the key account sales manager. The appointments are effective immediately, and all three managers will report to Vice President of Sales & Marketing Colin Wayne.
Picture Yourself the Winner of an Odin Lure Pro Pack & Multiple Fish Smacks
HUDSON, N.H. (Aug. 3, 2018) — Odin Lure Company—the New Hampshire headquartered company that has revolutionized fishing lures with its fishing system that incorporates sight, sound and scent into its designs—has launched its biggest giveaway to date. This month-long giveaway is open to everyone, there is no purchase required, and participation is easy.
Steyr Arms Launches Guide and Outfitter Program
BESSEMER, Ala. (Aug. 2, 2018) — Steyr Arms values and recognizes the importance that professional hunters play in the success of its company, and for that reason, it is now offering them a special discount program. This new Guide and OutfitterProgram is open to all licensed guides and outfitters, and it provides significant discounts on Steyr legendary rifles, world-class Merkel shotguns and rifles, technical performance apparel from X JAGD, as well as high-quality traditional hunting apparel and boots from JAGDHUND.
Levi Morgan Inks Deal with ElimiShield® HUNT Odor-Elimination Technology
DANVILLE, Ala. (July 25, 2018) —ElimiShield HUNT announced today that it has signed a sponsorship deal with world-renowned archer Levi Morgan for its full line of ElimiShield scent-elimination products.
Wilkinson Dominates the 2018 FCSA World Championships with His Steyr HS.50
BESSEMER, Ala. (July 18, 2018) — Retired Army Special Forces Sgt. Maj. Walter Wilkinson won two of the four individual score-based, 1,000-yard championships—the Light and Hunter Classes—at the Fifty Caliber Shooters’ Association (FCSA) 2018 World Championships, conducted July 5th through 7th at the NRA Whittington Center near Raton, NM. Remarkably, Wilkinson, who shot his stock Steyr HS.50 equipped with factory bipod from the ground in the prone position, posted the championships’ highest score, beating out shooters in the Unlimited, Heavy Gun and Light Gun Classes.
Hi Mountain Seasonings Introduces Two New Seasonings that Make Bacon Even Better
RIVERTON, Wyo. (July 18, 2018) — There is no denying that just about everyone loves bacon. Bacon-inspired dishes are consistently being added to the menus of the most elite restaurants around the country. Bacon is frequently in the news, and it is now a main ingredient in everything from appetizers to desserts. Hi Mountain Seasonings has addressed the cult-like following of bacon enthusiasts with its introduction of two new Bacon Seasonings—Sticky Bun and Pineapple Sriracha—that will take your bacon experience to a whole new level.
Steyr Arms Announces Summer Sales Event Cash-Rebate Program
BESSEMER, Ala. (July 16, 2018) — The Steyr Arms Summer Sale Event 2018 consumer cash rebate program has begun and will provide customers cash rebates of $125 for any Steyr Pro THB, Pro THB 6.5 Creedmoor or Scout Rifle purchased from any Authorized Steyr Dealer between July 9 and Aug. 31, 2018.
Odin Lure Company to Debut Lineup at ICAST 2018
HUDSON, N.H. (July 5, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, will debut its new line of saltwater and freshwater fishing lures at the ICAST show being held July 11-13 at the Orange County Convention Center in Orlando, Fla.
Odin Lure Company Launches New Website
HUDSON, N.H. (July 3, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, has launched a new website, www.odinlures.com, to debut its new line of fishing lures. High-resolution photos, product descriptions and applications work together to provide a detailed overview of the Odin Lure fishing systems’ capabilities for a variety of species in both freshwater and saltwater.
Steyr Arms Training Academy Announces New Dates and New Course
BESSEMER, Ala. (June 28, 2018) — Steyr Arms has announced the 2018 dates for Steyr Arms Training Academy at the company’s headquarters in Bessemer, Ala. Along with the popular SPR-I practical rifle course, Steyr will now offer a SPR-II extended-range rifle course this Fall. There is only one SPR-II course offered this year, and completion of SPR-I is a prerequisite to join.
Hi Mountain Seasonings Grand Opening a Great Success
RIVERTON, Wyo. (June 28, 2018) — The official grand opening for Hi Mountain Seasonings new jerky-making facility took place on Friday, June 22 and was a tremendous success. With more than 200 business associates, media and friends in attendance, the celebration included a formal ribbon cutting, a few words from company owners Hans and Kimberly Hummel, facility tours, catered food and a live band.
Take Your Burgers South of the Border with Hi Mountain Seasonings New Chipotle Burger Seasoning
RIVERTON, Wyo. (June 15, 2018) — Hi Mountain Seasonings has added a new seasoning to its popular lineup of Burger Seasonings, Chipotle. Carefully crafted of a unique blend of peppers, garlic, sugar, onion, hot sauce and other ingredients, the new Chipotle Burger Seasoning will have your burger bursting with flavor.
Kick off Grilling Season with the New Brisket & Prime Rib Rub from Hi Mountain Seasonings
RIVERTON, Wyo. (May 30, 2018) — The official start of summer and grilling season is finally here, and Hi Mountain Seasonings is ushering it in with the new Brisket & Prime Rib Rub. Peppery and infused with a special blend of herbs and seasonings, the new Brisket & Prime Rib Rub is bursting with bold Western flavor to bring out the natural flavors of your brisket, prime rib and ribeyes. This authentic Wyoming recipe also captures and enhances the flavors of wild game, pork and chicken.
Time to Defend with Two New ParaClaw™ Watches from Outdoor Edge®
DENVER (May 23, 2018) — The overwhelming popularity of last year’s introduction of Outdoor Edge’s ParaClaw—a paracord survival bracelet with an inconspicuous utility/personal-defense knife designed into its patent-pending sheath/buckle system—inspired the company to expand this line to include two ParaClaw Close Quarter Defense (CQD) watches. These precisely crafted timepieces feature reliable Japanese quartz movements in rugged water-resistant cases with paracord bands for the ultimate in style and function.
Odin Lure Company Names Hunter Outdoor Communications Agency of Record
HUDSON, N.H. (May 21, 2018) — Odin Lure Company, a New Hampshire headquartered company that designs and manufacturers U.S.-made fishing lures, has named Hunter Outdoor Communications (HOC) as its public relations agency of record. In this capacity, HOC will provide overall brand strategy, media and public relations and event planning support as Odin Lures looks to build market share and revenue across the country and worldwide.
Transport your Firearms with Steyr Logoed Gun Cases by Drago
BESSEMER, Ala. (May 14, 2018) — Steyr Arms announced the availability of a new Steyr logoed Drago 36-inch soft gun case today. Ideal sized for safely transporting your Steyr AUG and pistols to and from the range, this case features padded backpack straps for hands-free transport, three large pouches for ammunition and accessories, four zippered storage areas and two padded pistol pockets.
Steyr Arms Adds 6.5 Creedmoor to Its Family of THB Precision Rifles
BESSEMER, Ala. (May 3, 2018) — Steyr Arms will publicly unveil the much-anticipated THB 6.5 Creedmoor rifle to the U.S. market at the 147th NRA Annual Meetings and Exhibits in the Kay Bailey Hutchison Convention Center, May 4th through 6th in Dallas (Booth #9735). The latest addition to the company’s THB (Tactical Heavy Barrel) lineup brings the 6.5 Creedmoor cartridge to the platform for long-range shooters and competitors.
Hunter Safety System Introduces the Lady Hybrid Harness
DANVILLE, Ala. (April 23, 2018) — In recent years, the number of women spending time in treestands and putting fresh meat on the table has continued to rise. In order to keep these women hunters safe, comfortable and looking their best, HSS now offers a Lady Hybrid Harness.
Hi Mountain Seasonings Is Now Offering Ready-Made
Beef Jerky
RIVERTON, Wyo. (April 11, 2018) — Two years after beginning construction on its new FDA-approved meat processing and jerky facility in Riverton, Hi Mountain Seasoning has announced that it has begun shipping its new ready-made, small-batch Beef Jerky to retailers across the country. The ready-to-eat Beef Jerky is available in the company’s four most popular traditional western flavors: Original, Hickory, Mesquite and Pepper.
Outdoor Edge’s New ReelFlex Pak is the Fillet Knife Kit Fishing Enthusiasts Dream About
DENVER (March 12, 2018) — Outdoor Edge introduced its ReelFlex™ fillet knives in three sizes last year, and this year the company has packaged all three together with a sharpener in a convenient hard-sided carry case in the ReelFlex Pak™.
ElimiShield HUNT Core Body Foam Eliminates
Odor-Causing Bacteria
DANVILLE, Ala. (March 6, 2018) — ElimiShield® now offers the industry’s first FDA-compliant, direct-to-skin scent control with its HUNT Core™ Body Foam, utilizing a proprietary nanotechnology that kills more than 99.99 percent of odor-causing bacteria at the cellular level. ElimiShield HUNT Core Body Foam is designed to be used before going out into the field, providing all-day protection from odor-causing bacteria with a single application. ElimiShield HUNT Core Body Foam is powerful enough to eliminate odor-causing bacteria, yet is gentle on skin with an alcohol-free formula.
Dress for the Occasion and Outwit the Wiley Gobbler this Spring with X JAGD’s Net Top Layer
BESSEMER, Ala. (March 1, 2018) — There are few things more agonizing than working a wild turkey almost into shooting distance, only to have him bust you because he didn’t like what he saw. X JAGD, the acclaimed Austrian-based clothing company that utilizes the most high-tech materials in its clothing, offers the Net top-layer line that is the perfect head-to-toe camouflage mesh for the turkey hunter that allows him to dissolve into his surroundings and deceive the wild turkey’s keen eyesight.
Steyr Arms Kicks Off Its New Training Academy
BESSEMER, Ala. (Feb. 15, 2018) — Steyr Arms has announced the first 2018 dates for the new Steyr Arms Training Academy at the company’s headquarters in Bessemer, Ala. Led by Academy Director Eduardo Abril de Fontcuberta, the first two courses, SPR-I (Steyr Precision Rifle) and SPA (Steyr Precision Armorer), will be conducted March 9 through 11 and March 30 through April 1, respectively, with more courses slated for May.
Outdoor Edge Expands Award-Winning RazorLite EDC™ Line
DENVER (Feb. 13, 2018) — Outdoor Edge, a world-renowned knife and tool manufacturer celebrating its 30-year anniversary, announced the expansion of its award-winning RazorLite EDC Line with the addition of a smaller-sized 3.0" RazorLite EDC. The new 3-inch blade version joins the 3.5" RazorLite EDC as one of the sharpest, strongest, replacement razor-blade knives available, with blades that change quickly, safely and easily at the push of a button.
Hunter Safety System Brings Back the Pro Series Harness
DANVILLE, Ala. (Feb. 9, 2018) — In response to customer requests, Hunter Safety System—the leader in treestand safety—has announced that a new updated Pro Series harness will be available this year. With new features and lighter, high-tech materials, the new Pro Series is poised to become as popular as the original Pro Series, which was introduced in 2005 and became one of the most popular treestand safety harnesses of all time.
Steyr Officially Introduces the Zephyr II Rimfire Rifle to the U.S. Market
BESSEMER, Ala. (Jan. 23, 2018) — Steyr Arms is kicking off the 2018 SHOT Show today with the launch of its new rimfire rifle, the Zephyr II. Taking many design and functional cues from the original Steyr Zephyr, which was produced from 1955 through 1971, the Zephyr II is certain to be a hit among shooters, both young and old.