Al’s Ice Jigs Are a Must for Serious Winter Anglers


ELIOT, Maine (November 1, 2022) — If this year’s winter weather predictions from the National Oceanic and Atmospheric Administration (NOAA) and “The Old Farmer’s Almanac” are to be believed, in 2022-23 the third year of La Nina weather conditions will bring temperatures that are colder than normal across much of America’s northern and midwestern states. While that may be bad news for your heating bill, it means good news for ice anglers hoping for a long, productive fishing season.

Experienced ice anglers know their luck always improves when their tackle boxes are loaded with a good selection of the sport’s most effective lures – Al’s Goldfish Lure Company’s Ice Jigs.

The Goldfish Ice jig is based on the original Al’s Goldfish lure – a wobbling spoon developed in 1952 which has been a staple of serious ice anglers for more than seven decades. The Al’s Goldfish ice jig is the original 3/16 oz., 1-1/2” long lure body turned upside down with a single J hook off the nose. Jig it as is, add the optional red tab, or pair it with a creepy-crawly and use the lure body as a flasher, and you’ll be cleaning fish before you know it!

Al’s Lil’ 49er ice jig is a brass spoon with a distinct shape and action, weighing in at ¼ oz., and measuring 1 3/4-inches long. Anglers watching the lure’s jigging action with sonar will see the lure zigzag erratically in and out of the transducer beam as the lure is pulled up, and observe a pronounced flutter on the drop. Configured for vertical jigging with treble hook off the nose, the Lil’ 49er ice jig is set to catch smaller freshwater species such as panfish, trout, and bass. If you like the shape and action of this lure but want a little bigger action for species such as lake trout, walleye and northern pike, the Lil’ 49er’s big brother — the Forty Niner — is an outstanding bait when jigged vertically through the ice.

Al’s Helgy is a spoon shaped like a Hellgrammite, the aquatic larvae of the Dobsonfly. The Helgy ice jig performs well as a flutter spoon when jigged through the ice, as its erratic flutter action paired with glow-in-the-dark paint will catch the attention of species like trout, salmon, bass, walleye and panfish. It weighs ¼ oz., measures 1 ½-inches long, and is rigged with a treble hook.

You can also purchase a build your own Glow Kit with four of Al’s Goldfish Ice Jigs with glow-in-the-dark paint. Choose four of your favorites from the Goldfish, Lil’ 49er and Helgy ice jigs and get a four-square box free! These glow-in-the-dark lures can be charged with sunlight or a black light. 

The suggested retail price for all lures in the Al’s Goldfish, Lil’ 49er, and Al’s Helgy series is $5.29. The suggested retail for Glow Kit is $19.36. All of the Al’s lure products are proudly made in the USA. For more information or to order, visit, Click Here or give them a call at 413-543-1524.

About Al’s Goldfish Lure Company

The company was launched in 1952 with a single pioneering spoon lure, known as Stuart’s Goldfish, named after founder Al Stuart. The company’s flagship lure was renamed Al’s Goldfish in 1954, and by 1973 the popularity of the Goldfish lure soared to nearly one million lures sold in a year. Along the way, other popular lures, such as the Forty-Niner and Helgy, and hook bonnet lure accessories were added to the company’s list of American-made products. In 2015 the line was expanded to include the Saltwater Goldfish series. In 2022, present owners Jeff and Mandy DeBuigne are celebrating the 70 year anniversary of the Goldfish lure. For more information on Al’s Goldfish Lure Company visit

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