This Holiday Season Give a Little “Bling”


ELIOT, Maine (November 22, 2022) — It’s never too early to find the perfect gift for everyone on your list. And, if they like a little bling (and tell me, who doesn’t?) and they like to fish, look no further than Al’s Goldfish Lure Company.  Whether they fish for bass, trout, crappie, walleye, pike, or something else, Al’s has something that will make their fishing experience more memorable and your gift one that will be cherished for years to come.

Whether you choose a Helgy for the avid trout and smallmouth angler on your list, a Forty Niner for those that are dipping a line for lake trout, walleye, pike, muskie, bass, trout or salmon, the award-winning Al’s Original Goldfish, the all-around fish-catching Water Witch, or the Sebago rigs that are adjusted for shallow or deep water trolling, you’ll be making any serious angler smile.

And while single lures make an excellent inexpensive stocking stuffer, Al’s Gift Boxes and Kits make great presents wrapped and placed under the tree while saving you money over items purchased separately. There are several to choose from, including the popular Kenny Kieser Christmas Kit, which comes in two size options and is endorsed by Fresh Water Hall of Fame Inductee, Kenneth L. Kieser. There are several other special holiday kits to shop and every-day kits such as the Medal Kit, which contains two sizes of the Original Al’s Goldfish G100 & G200; one Helgy (essential to trout fanatics from coast to coast); and one Forty Niner (with its unique action that attracts bass to trout and everything in between.) All are plated in either 22 karat gold, nickel or copper, which you get to choose, and nicely packaged in a tough Flambeau fishing box. This kit has a suggested retail price of just $17.95, a 20 percent savings over buying the lures individually. All of the Al’s kits are money-saving options, including the Forty Niner Trolling Kit, the Build Your Own Glow-In-The-Dark Ice Jig Kit, Dad’s Large Lake Troll Kit in either nickel or gold, Saltwater Goldfish Surfcasting Kit and a Hook Bonnet Value Pack, all of which fishing enthusiasts on your list would be thrilled to receive.

Of course, there is much more to choose from, including the company’s fly fishing Kwik Klips and Eyelets, fishing accessories, and more. If you can’t decide, Al’s also offers Gift Certificates so that special someone can pick out exactly what they want for their next fishing adventure. For more information on the company’s entire line of lures and fishing accessories, visit, Click Here or give them a call at 413-543-1524.

About Al’s Goldfish Lure Company

The company was launched in 1952 with a single pioneering spoon lure, known as Stuart’s Goldfish, named after founder Al Stuart. The company’s flagship lure was renamed Al’s Goldfish in 1954, and by 1973 the popularity of the Goldfish lure soared to nearly one million lures sold in a year. Along the way, other popular lures, such as the Forty-Niner and Helgy, and hook bonnet lure accessories were added to the company’s list of American-made products. In 2015 the line was expanded to include the Saltwater Goldfish series. In 2022, present owners Jeff and Mandy DeBuigne are celebrating the 70 year anniversary of the Goldfish lure. For more information on Al’s Goldfish Lure Company visit

Editorial Contact:

Karen Lutto

210-451-9113 (office)

804-539-6699 (cell)

[email protected]