SKRE Gear Partners with Hunter Outdoor Communications (HOC)

(Dec. 1, 2023) Hurricane, Utah— SKRE Gear, designer of high-quality and responsibly priced hunting gear for all terrains, announced today that it has named Hunter Outdoor Communications as its public relations agency of record. This appointment comes after a lengthy review process. The appointment is effective immediately.

“HOC and Karen Lutto bring a strong understanding of the outdoor markets. We plan to leverage Lutto’s more than three decades of experience and success in this arena,” said Mike Nielson, founder. “HOC will empower us with the tools and talent to optimize our marketing goals and drive sales. We look forward to a long and mutually beneficial partnership.”

Hunter Outdoor Communications’ public relations program for SKRE Gear will encompass developing and implementing an aggressive communications plan focusing on its line of innovative hunting gear and special dealer programs. HOC will lead worldwide media and public relations and influencer marketing on behalf of the company.

About SKRE Gear

SKRE Gear, founded in 2016, was forged in mountain country with the quest to craft the best extreme hunting gear utilizing the finest technical fabrics with zero compromise in craftsmanship and materials. At SKRE, innovation never takes a day off. SKRE Gear is purpose-built to conquer the elements while simultaneously sustaining heavy abuse. Mother nature is the lab, and the founders are technical gear junkies and extreme hunters that design and test every piece of gear to the highest standards. For more information on SKRE Gear, visit or Click Here.

Editorial Contact:

Karen Lutto

804-539-6699 (cell)

[email protected]