2024 Als Ice.



GREEN BAY, Wis. (Jan. 22, 2024) —When it comes to their terminal tackle, serious ice anglers are a persnickety breed. They know their luck is always better when one of Al’s Goldfish Lures’ ice jigs is at the end of their line. 

Since its inception in 1952, the original Al’s Goldfish lure — named by Field & Stream magazine in 2006 as one of the 50 Greatest Lures of All Time – is a wobbling spoon that’s been a staple of serious ice anglers for over six decades. For Al’s Goldfish ice jigs, the company intuitively turned the 3/16 oz. lure body upside down and put a single J hook off the nose. You can jig it as is, add the optional red tab, or pair it with a creepy-crawly and use the lure body as a flasher, and you’ll be cleaning fish before you know it!

Another great option is the Lil’ 49er, a ¼ oz. brass spoon with a distinct shape and action, measuring 1 ¾ inches long. Anglers watching the lure’s jigging action with sonar will see the lure zigzag erratically in and out of the transducer beam as the lure is pulled up and observe a pronounced flutter on the drop. Configured for vertical jigging with either a size 7 single or treble hook off the nose, the Lil’ 49er is set to catch smaller freshwater species such as panfish, trout, and bass. If you like the shape and action of this lure but want a little more significant action for species such as lake trout, walleye and northern pike, the Lil’ 49er’s big brother — the Forty Niner — is an outstanding bait when jigged vertically through the ice.

The Al’s Helgy is a spoon shaped like a Hellgrammite, the aquatic larvae of the Dobsonfly. The Helgy performs well as a flutter spoon when jigged through the ice, as its erratic flutter action paired with two-tone glow-in-the-dark paint will catch the attention of species like trout, salmon, bass, walleye, and panfish. It weighs ¼ oz., measures 1 ½-inches long, and comes with a size 7 hook.

You can also purchase a Build Your Own Glow Kit with four of Al’s Goldfish Ice Jigs with glow-in-the-dark paint. Choose four of your favorites from the Goldfish Ice Jigs (3/16 oz), the Lil’ 49er Ice Jigs (1/4 oz) and the Helgy Ice Jigs (1/4 oz) and get a four-square Flambeau box free! These lures can be charged with sunlight or a black light. 

The MSRP for all lures in the Al’s Goldfish, Lil’ 49er, and Al’s Helgy series is $5.49. The MSRP for the Build Your Own Glow Kit is $19.36. All Al’s Goldfish Lures products are made in the USA. For more information or to order, visit or call them at 413-543-1524.

About Al’s Goldfish Lures: Purchased by Fin Rage Tackle LLC, based in Green Bay, WI, in July 2023, Al’s Goldfish Lures was founded in 1952, when Al Stuart developed a pioneering spoon and began marketing it through Stuart’s Sport Shop in Indian Orchard, Massachusetts. With the help of legendary fishing personality Gadabout Gaddis, the lure quickly gained popularity, and the company was off to the races. Today, all of the company’s lures are made of solid marine brass, are plated by a jewelry plater, and are hand-painted. All of the gold lures are plated in 22k gold, which makes them super shiny, then finished with top-quality components, so you don’t ever have to go home and put new hooks and rings on these out of the package! It’s all made in the USA and backed with a “if you’re not satisfied, we’ll make it right by you” guarantee.

Editorial Contact:

Karen Lutto Leatherwood

804-539-6699 (cell)

[email protected]