RICHMOND, Va. (Jan. 18, 2024) — Known for its complete lineup of high-quality, high-performance sporting optics, GPO USA is proud to introduce the newest member of its popular PASSION™ binocular line – the PASSION™ SD. Designed to meet the needs of those who desire top-shelf optical performance at an affordable price, the new PASSION SD line includes six new and different models: 8×26, 10×26, 8×34, 10×34, 8×42, and 10×42.
These three categories of binoculars, sub-compact, compact, and mid-sized, further expand GPO’s exposure and visibility in the sporting optics market. The sub-compact 8×26 SD and 10×26 SD are designed for transport when small is critical. These binoculars weigh a tiny 11oz and measure a small 4.5”. They fit easily into a shirt pocket or a lady’s handbag. The compact 8×34 and 10×34 are small and lightweight, weighing 17oz and measuring 5” in length. They are perfect for the user who needs good optical performance generated from a 34mm objective lens but does not want to carry a larger binocular. Whereas the mid-sized 42mm products offer the most popular size of binocular, perfect for any serious field optical use, with larger objective lenses and a weight of 24oz, and a length of 5.7”.
“At GPO USA, our goal has always been to produce high-quality optics that give the consumer the best value possible for their hard-earned dollars,” said Mike Jensen, GPO USA owner and CEO. “As a part of the esteemed PASSION series – which also includes the PASSION ED and PASSION HD lineups – the new SD line embodies the essence of high-resolution, high-transmission optics in a small, lightweight package that’s great for everyday use, yet comes with the price for the more budget-conscious buyer. We now offer a good – better – best category of binoculars that will meet every consumer’s financial and use needs”.
The PASSION SD line features a durable magnesium micro-bridge body, aluminum adjustable eyecups for customized comfort, and GPObright™ high transmission coatings on every glass surface to deliver a vivid and immersive viewing experience. They come with an instruction manual, cleaning cloth, hard case, neoprene neck strap, and objective and ocular covers. All GPO binoculars, including the new PASSION SD line, are backed by GPO’s best-in-the-business Spectacular Lifetime Warranty™. The suggested retail price for the PASSION 8×26 SD and 10×26 SD is $299.99, the MSRP for the PASSION™ 8×34 SD and 10×34 SD is $349.99, and the MSRP for the PASSION 8×42 SD and 10×42 SD is $399.99. They are available at GPO USA dealers nationwide, as well as on the company’s website, www.gpo-usa.com, where you can find information about the company’s entire line of high-quality, affordable riflescopes, binoculars, laser rangefinders, accessories, and much more.
About GPO USAGPO USA, an American company, was founded on the premise that design, engineering, and quality control can be 100 percent conducted in Germany to its strictest standards. Yet, products can be assembled at some of the most extensive production facilities worldwide. This unique production process allows GPO to offer the highest quality products with better features at a significantly better price. GPO USA is confident its products will function perfectly and consistently exceed customer expectations. Therefore, GPO USA has created an industry-leading Spectacular Lifetime Warranty™. With outstanding professional service, GPO USA will take care of its products before, during, and after the purchase at no charge. Founded in 2016, GPO USA is headquartered in Richmond, Va. For more information on GPO USA, visit www.gpo-usa.com or call 844-MY BINOS (844-692-4667.)
TECHNICAL SPECIFICATIONS GPO PASSION™ SD BINOCULARS
| PASSION 8X26 SD | PASSION 10X26 SD | PASSION 8X34 SD | PASSION 10X34 SD | |
| Magnification | 8x | 10x | 8x | 10x |
| Field of View @ 1000y | 536 | 293 | 366 | 314 |
| Field of View @ 1000M | 119 | 98 | 122 | 105 |
| Exit Pupil Diameter | 3.25mm | 2.6mm | 4.25mm | 3.4mm |
| Eye Relief | 16mm | 14.1mm | 17.4mm | 16mm |
| Close Focus | 9.8 ft. | 9.8 ft. | 9.8 ft. | 9.8 ft. |
| Interpupillary distance | 56-72mm | 56-72mm | 56-76mm | 56-76mm |
| Length (in) | 4.6 | 4.5 | 5.1 | 5.0 |
| Weight (0z.) | 11.35 | 11.64 | 16.68 | 17.17 |
| MSRP | $299 | $299 | $349 | $349 |
| PASSION 8X42 SD | PASSION 10X42 SD | |
| Magnification | 8x | 10x |
| Field of View @ 1000y | 366 | 314 |
| Field of View @1000m | 122 | 105 |
| Exit Pupil Diameter | 5.25mm | 4.2mm |
| Eye Relief | 17.3mm | 16.1mm |
| Close Focus | 9.8 ft. | 9.8 ft. |
| Interpupillary distance | 56-76mm | 56-76mm |
| Length (in.) | 5.7 | 5.6 |
| Weight (oz.) | 24.04 | 24.62 |
| MSRP | $399 | $399 |
Editorial Contact:
Karen Lutto Leatherwood
(804) 539-6699 (cell)
HOC Website: www.hunteroc.com
GPO will be showcasing the new SD binoculars the SHOT Show in Las Vegas,
booth #11053.