The Versatility of Al’s Goldfish Classic Forty Niner Is Hard to Beat

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GREEN BAY, Wis. (March 19, 2024) — It’s no secret that Al’s Goldfish Forty Niner has long been valued as a trolling and casting lure in open water for bass, trout, and salmon, as well as an outstanding ice jig for large freshwater species such as lake trout, walleye, northern pike and muskie. In fact, the lure is so popular for its distinctive shape and erratic action that a smaller version was created -the Lil’ 49er. The smaller version is ideal for fishing bass, trout, and salmon, as well as smaller species like crappie and other panfish. 

Both feature a distinctive and unique flatfish-style head that creates vibration and flutter as the flat face helps them dive. When retrieved, the lure has a tight 270-degree barrel roll but does not spin. It is this shape and weight that also makes this lure an excellent choice not just for shallow-water fishing, but also for deep-water angling. When jogged, the 49eer produces an extremely enticing roll and glide action mimicking a wounded or fleeing baitfish. The design of the 49er allows it to be used successfully in almost any angling situation.

“The Forty Niner can run as deep as you like, both when trolled or when cast and retrieved using the countdown method,” said owner Paul Check. “Using this proven method, you can get the lure into the zone the fish hold in deep open water or keep it just off the bottom when fishing closer to shore or along submerged structures. It is this versatility, along with the lure’s unique action, that continue to make it one of the most popular lures in our entire lineup.” 

The Forty Niner is available in 12 different color options, measures 2 ¼-inches long, weighs 5/16 oz., and features a #6 treble hook. The Lil’ 49er comes in 10 different colors, weighs ¼ oz., is 1 ¾-inches long, and features a #8 treble hook. The suggested retail price for the Forty Niner is $5.40, while the MSRP for the Lil’ 49er is $5.29. All of Al’s Goldfish lures are proudly manufactured in the USA. To see the Forty Niner’s unique action, check out this short YouTube video:

To find more information about these, and the company’s complete line of lures and accessory products, or to place an order, visit

About Al’s Goldfish Lures: Purchased by Fin Rage Tackle LLC, based in Green Bay, WI, in July 2023, Al’s Goldfish Lures was begun back in 1952, when Al Stuart developed a pioneering spoon and began marketing it through Stuart’s Sport Shop in Indian Orchard, Massachusetts. With the help of legendary fishing personality Gadabout Gaddis, the lure quickly gained popularity, and the company was off to the races. Today, all of the company’s lures are made of solid marine brass, are plated by a jewelry plater, and are hand-painted. All of the gold lures are plated in 22k gold, which makes them super shiny, then finished with top-quality components, so you don’t ever have to go home and put new hooks and rings on these out of the package! It’s all made in the USA and back with a “if you’re not satisfied, we’ll make it right by you” guarantee.

Editorial Contact:

Karen Lutto Leatherwood

804-539-6699 (cell)

[email protected]