German Precision Optics Teams Up with Mountain State Sports Marketing


RICHMOND, Va. (May 14, 2024) — German Precision Optics (GPO) USA, a leader in engineering, design, and development of premium binoculars, riflescopes, and rangefinders, is pleased to announce a partnership with Mountain State Sports Marketing for representation in the Western states. This sales region encompasses Missouri, Iowa, Nebraska, Kansas, Colorado, Oregon, Utah, Montana, California, Arizona, and Alaska. It represents one of the strongest firearms and firearm accessory sales regions in the country.

“GPO has consistently been growing. We are excited to welcome Mountain State Sports Marketing to our team,” said Mike Jensen, owner and CEO. “We are confident that their passion and experience will take GPO to new levels of success in this region.”

Mountain State Sports Marketing Inc. was established in 1984 by Terry Labrum, Steve Smart, and Terry Hayes (who also founded Sportsman’s Warehouse) in Salt Lake City, Utah. The company is now owned and actively managed by Brad Ruddell, who purchased it in 2010 after 35+ years in the sporting goods industry, the last 20 years serving as Vice President of sales and marketing for Weatherby Firearms.

GPO USA, known for its commitment to precision and quality, is thrilled to partner with Mountain State Sports Marketing to expand its reach in the Western states. With a strong presence in the firearms and firearm accessory market, Mountain State Sports Marketing is well-positioned to represent GPO and drive sales in this region.

The Western states have long been recognized as a hub for outdoor enthusiasts and sportsmen, making it a prime market for GPO’s premium optics. By teaming up with Mountain State Sports Marketing, GPO aims to strengthen its market share and increase brand visibility in these states.

Brad Ruddell, owner of Mountain State Sports Marketing, expressed his enthusiasm for the partnership, stating, “We are honored to join forces with German Precision Optics. Their reputation for excellence and innovation aligns perfectly with our commitment to providing top-notch products to our customers. Together, we will deliver unmatched quality and service to the Western states.”

As GPO continues to expand its presence in the United States, this strategic partnership with Mountain State Sports Marketing marks another milestone in the company’s growth journey. With their combined expertise and dedication, GPO and Mountain State Sports Marketing are poised to make a significant impact in the Western states’ optics market.

For more information about German Precision Optics and their range of premium binoculars, riflescopes, and rangefinders, please visit

About GPO USA GPO USA, an American company, was founded on the premise that design, engineering, and quality control can be 100 percent conducted in Germany to its strictest standards. Yet, products can be assembled at some of the most extensive production facilities worldwide. This unique production process allows GPO to offer the highest quality products with better features at a significantly better price. GPO USA is confident its products will function perfectly and consistently exceed customer expectations. Therefore, GPO USA has created an industry-leading Spectacular Lifetime Warranty™. With outstanding professional service, GPO USA will take care of its products before, during, and after the purchase at no charge. Founded in 2016, GPO USA is headquartered in Richmond, Va. For more information on GPO USA, visit or call 844-MY BINOS

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