German Precision Optics Partners with Schooler Outdoor Marketing for Sales Representation



RICHMOND, Va. (May 28, 2024) — German Precision Optics (GPO) USA, a renowned leader in the engineering, design, and development of premium binoculars, riflescopes, and rangefinders, is pleased to announce its partnership with Schooler Outdoor Marketing. Effective immediately, Schooler Outdoor Marketing will be responsible for handling the sales of GPO’s full line of premium optics in the 20-state region East of the Rocky Mountains.

“We are thrilled to welcome Schooler Outdoor Marketing to the GPO family,” stated Mike Jensen, owner and CEO of GPO. “Their exceptional team brings extensive experience in optics, providing superior personal service and attention to detail, all of which align with and represent the GPO brand. We eagerly anticipate a long and mutually beneficial relationship with this esteemed team.”

Officially launched in January 2023, Schooler Outdoor Marketing emerged from the merger of two well-established manufacturer rep agencies: Outdoor Marketing Group and Schooler Associates. By combining their operations and resources, Schooler Outdoor Marketing can now offer comprehensive solutions to clients within an expanded territory while remaining firmly rooted in the values both companies are renowned for in the outdoor sporting goods industry.

GPO’s decision to entrust Schooler Outdoor Marketing with its premium optics sales in the Eastern region is a testament to the latter’s exceptional reputation and expertise. With a solid track record and a team of professionals dedicated to delivering top-notch service, Schooler Outdoor Marketing is well-positioned to effectively represent and promote GPO’s cutting-edge products.

GPO’s premium optics are renowned for their German precision engineering, exceptional performance, and unmatched durability. With a commitment to innovation and a relentless pursuit of excellence, GPO has established itself as a trusted brand among outdoor enthusiasts, hunters, and professional shooters alike.

For more information about GPO’s premium optics and their partnership with Schooler Outdoor Marketing, please visit


GPO USA, an American company, was founded on the premise that design, engineering, and quality control can be 100 percent conducted in Germany to its strictest standards. Yet, products can be assembled at some of the most extensive production facilities worldwide. This unique production process allows GPO to offer the highest quality products with better features at a significantly better price. GPO USA is confident its products will function perfectly and consistently exceed customer expectations. Therefore, GPO USA has created an industry-leading Spectacular Lifetime Warranty™. With outstanding professional service, GPO USA will take care of its products before, during, and after the purchase at no charge. Founded in 2016, GPO USA is headquartered in Richmond, Va. For more information on GPO USA, visit or call 844-MY BINOS (844-692-4667.)

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