HUDSON, N.H. (Aug. 23, 2018) — Designed primarily for freshwater fishing, Odin Lure Company’s new floating Frigg .5 oz. Top-Water Walking Popper features a built-in fish-attracting rattle chamber and a patented bait well that can be filled with Odin’s specially crafted fish attractant called Fish Smack to leave an irresistible scent trail. The Frigg half-ounce popper was designed with a large cupped face to churn plenty of water and create the surface disturbance that attracts bass and other freshwater fish. With five hand-painted and signed lures to choose from—Blue Bird, Old Gold, Overcast, Silver Side and Tiger Side—there is one for every fish and fishing situation.
This half-ounce floater lure was designed to be worked on the surface in the typical “walk-the-dog” retrieve. This side-to-side motion mimics an injured fish and triggers the natural feeding instinct of other fish. The lightness and buoyancy of this lure make it easy to work when wagging from side-to-side or dancing on the retrieve. The irresistible Fish Smack emitting from the Frigg Lure’s “laceration ports” and trailing the lure will provide extra incentive to strike, should you be sloppy in the retrieve or break your tempo. The scent will keep the fish’s attention as you regain your cadence. With the trifecta of sight, sound and scent, fish can’t resist the floating Frigg half-ounce Top-Water Walking Popper.
Like all Odin products, the Frigg half-ounce lure is proudly made in the USA. This lure comes equipped with two quality VCM treble hooks for a solid hook. Both hooks are securely attached with rustproof stainless steel split rings. All five half-ounce lures are currently available online at www.odinlures.com for a suggested retail price of $19.95 each. Freshwater Fish Smack is sold separately and is available in two flavors—Stormy Smelt and Rise-and-Shine—for a suggested retail of $12.95 each.
This line of Odin lures is also available in a freshwater Frigg 0.75 oz. Sinking Lipless Jerk Bait, saltwater Frigg 1.5 oz. Floating Top Water Popper and a saltwater Frigg 2.5 oz. Sinking Top-Water Popper. Additional Fish Smack flavors are available for saltwater fishing.
Odin Lure Company, which initially began as the Oozzie Jig in 2012, is re-entering the fishing market this year with a new name, new and larger US manufacturing facilities new owners and a full lineup of new products. Headquartered in Hudson, New Hampshire, Odin Lure will offer a variety of U.S.-made saltwater and freshwater fishing lures. Initially, products will be sold exclusively online at www.odinlures.com. For additional information on Odin Lure Company, write Odin Lure Company, 71 Pine Road, Hudson, New Hampshire 03051 or call (603) 718-1320.
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