NEWS RELEASE
FOR IMMEDIATE RELEASE
Outdoor Edge: New Look, Same Reliable Performance
DENVER (June 5, 2023) — Outdoor Edge – The leader in replaceable blade hunting and carry knives — is pleased to announce a fresh new look for 2023 with an enhanced logo and dynamic new packaging.
“Since our inception in 1988, Outdoor Edge has always been a forward-thinking, forward-looking, technology-driven entity,” said Will Morgan, Director of Marketing and Product Management. “Our new logo has been designed to reflect that philosophy, and our new packaging has a modern look that will grab a customer’s attention at retail, helping our partners with increased opportunities for creative merchandising and sales.”
World-renowned for its RazorSafe® replaceable blade system, Outdoor Edge has also upgraded this entire system with new color-coded numeric identifiers that make finding the right blade for your knife easier than ever before. “As we continue to expand this patented popular line of RazorSafe knives, we want to ensure that our customer’s experience is optimized,” Morgan said.
Now, all blades and blade holders will be etched with a numeric code to identify the correct size and compatibility. In addition, all blade packs will feature a colored dog ear on the left corner, which will complement the color code on the knife packaging, located in the upper left corner. This new system will ensure customers are buying and using the correct blade for their RazorSafe knife. You can learn more here.
Customers can expect to see the new, easy to identify and aesthetically pleasing packaging on shelves of retailers this summer.
About Outdoor Edge: Founded in 1988 and headquartered in Denver, Outdoor Edge is a leading designer and manufacturer of knives and tools. Outdoor Edge continues to innovate and develop revolutionary products for hunters, outdoor enthusiasts, handymen and anyone who requires the very best knives and tools available for leisure, work and everyday-carry needs. The company prides itself in technology and innovation through its patented RazorSafe™ replaceable blade system, offering a variety of knife handles and blade profiles so you never have to sharpen your knife again, no matter the task. All knives and tools undergo extensive field-testing in harsh, rugged environments resulting in durable, long-lasting products that come with a lifetime guarantee. Outdoor Edge is a Revo Brands company.
About Revo Brands: Revo Brands is the parent company of enthusiast and mission critical brands that drive growth through superior innovation, design and marketing. Our brand portfolio features market leading brands Real Avid and Outdoor Edge. Visit www.RevoBrands.com for more information.
Editorial Contact:
Karen Lutto
(804) 539-6699 (cell)
(210) 451-9113 (office)
[email protected]
HOC Website: www.hunteroc.com